Digital Marketing Tracks
Digital marketing tracks are offered as affordable, short courses to put you on the fast-track to earning an online certification and learning essential job-ready skills in the areas of digital marketing that matter most to you.
Tracks
Click on each track below to learn more or to register.
Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.
What you’ll learn:
- Revealing Insight: Social Customers
- Social content: Brand Storytelling
- Creativity: Designing Social Content
- Thinking Strategically: Social Sharing
- Social Selling: Customer Experience (CX) and Social Communities
Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.
What you’ll learn:
- Data and Analytics Fundamentals
- Data Collection and Data Privacy
- Data Security and Compliance
- Data and Marketing
- Visualizing and Presenting Data
Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognized DMI certification. Learn UX design principles, Conversion Rate Optimization, Customer Experience (CX) and how to deliver the right message to the right customer.
What you'll learn:
- Websites and UX
- SEM and Sales Channels
- Traffic, Awareness and Consideration Channels
- Conversion Rate Optimization
- Improving the Customer Experience
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.
What You'll Learn:
- Getting Started with Search Ranking
- Problem-Solving and Improving Website Performance
- Optimizing On-Page and Content Performance
- Collaboration
- Enhancing Off-Page and Local SEO
- Strategy and Evaluating Performance
This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.
What You'll Learn:
- Problem-Solving and Improving Website Performance
- Optimizing On-Page and Content Performance
- Collaboration - Enhancing Off-Page and Local SEO
- Strategy and Evaluating Performance
This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.
What You'll Learn:
- Search Marketing and eCommerce
- Productivity and Creating Optimized Campaigns
- Managing and Improving Campaigns
- Visualizing and Presenting Results
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
What You'll Learn:
- Project Management and Planning an Advertising Campaign
- Creativity and Preparing an Advertising Campaign
- Creating a Display Advertising Campaign
- Data, Collaboration, and Optimizing Campaigns
This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the challenging nature of your digital customers, create feedback loops and fully embed the customer experience with your business.
What You’ll Learn
- Customer Experience: Agility and the Changing Nature of Customers
- Designing CX: Placing the Customer at the Center
- Optimizing CX: Authenticity and Involving Customers
- Measuring CX: Data, Metrics and Visualization
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
What You’ll Learn
- The Customer and Your Brand Story
- Setting a Budget, Nurturing a Team and Assessing Risk
- Channel Planning for a Complex Buying Process
- Becoming a Digital Leader
This online Content marketing course teaches you content marketing best practice. Learn how to craft your social media messing to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognized DMI accreditation.
What You'll Learn:
- The Personas and SEO Strategy
- Keywords, SEO, and Voice Search
- Creativity and Storytelling
- Channel Promotion and Collaboration
- Measuring Performance
This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time, management, data strategy and the key concepts in Marketing Automation.
What You'll Learn:
- Data Strategy
- Crafting Content and Managing Time
- Creativity and Designing Content
- Testing, Optimization, and Automation
Digital marketing tracks are specialized bite-sized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines.
- Course fee: $445
- Format: Ongoing, Self-paced
Last Updated: January 24, 2024