DMI Expert: Certified Digital Marketing Expert

Being an Expert is about understanding and seeing a Bigger Vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, your brand, or your career into unexplored territories. This is knowledge with breadth and depth. Knowledge of what’s new and what’s possible. Few become Experts. But Experts lead many.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, social media, Leadership and more.

On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Advanced Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized.

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There are six stages in this program, each consisting of interactive course modules and fully embedded study notes to aid learning.

There is a big conversation, with billions of people talking, non-stop, all over the world. The conversation is powerful. It’s called social media and you want in. And if you’re already there, you want more in.

  • Social Research
  • Content Creation and Outreach
  • Facebook, Twitter, LinkedIn
  • Instagram and Snapchat
  • YouTube and Social Video
  • Social Customer Service
  • Strategy and Planning

Digital isn’t re-inventing the marketing wheel, just making it spin faster and faster, so it covers more ground.

This Stage is all about making your Bigger Picture manifest. It’s about where you want your message and brand to be. Who you want it to speak to. What behavior you want it to create. We take the timeless marketing element of value proposition, show how it works in the digital landscape and how to deploy the powerful systems, tools, research and practices of the discipline. Consolidate state-of-the-art theory and practice in advanced digital strategies that captivate consumers and convert into sales.

  • Traditional Communications
  • Digital Communications and Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data and Analytics
  • Strategy Formulation and Planning

Here we go deep into the customer experience, and how new technologies mean we can understand, serve and sell like never before.

Meet the key concepts underpinning effective website optimization, conversation rate optimization, and powerful, state-of-the-art e-commerce. Ultimately, analytics is the power. Acquire knowledge and use it to generate traffic, funnel experience and create thoughts, feelings and behaviors. Design a smooth road that leads one way – to conversion. Pick up the Graphic Design and Customer Experience essentials for a flawless look and feel.

This Stage is all about tools and tactics. The skills you need to make and manage human experiences and bend the internet to your will.

  • Web Optimization
  • User Experience Research and Design
  • E-Commerce strategy
  • Applied E-Commerce
  • Graphic Design Essentials for Marketers
  • Customer Experience Essentials

Search marketing is a stream of influence and power. Just ask 90% of people who search info and alternatives before purchase.

This Stage gives you a deep understanding of how to design and manage powerful search marketing campaigns. Create effective SEO plans that align seamlessly with your content strategy. Get the full low down on Pay-Per-Click advertising (PPC) and where email marketing fits in the mix. Also learn how to do a search engine optimization audit and whip up a suitably dynamic and responsive strategy.

Acquire the all-seeing, all knowing, powers of web analytics – and use that knowledge to create campaigns that convert.

  • SEO Setup and Content
  • SEO Workshop
  • Paid Search and Display Advertising
  • Analytics with Google Analytics
  • Strategy and Planning
  • Email Marketing Strategy
  • Applied Email Marketing

This Stage covers how the buying journey has taken a whole new route within the past ten years and how this means awesome selling potential in markets you have yet to tap. Learn how to funnel consumer experience and behavior towards conversion. Explore how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and how online, the personal brand is king. Personalize engagement with your brand, re-frame content as a sales tool, integrate digital capabilities and tactics, and see how ROI adds up in this dynamic new world.

This is essential learning for business leaders, B2B marketers and expert players of the world’s most exciting game.

  • Fundamentals of Social Selling
  • Finding and Targeting Prospects
  • Attracting Customers
  • Increasing Engagement
  • Closing and Retaining

Working in digital marketing is different. This is the most responsive of media and of industries. It is a big and dynamic conversation, and to operate in this empowering and open world requires specials skills, and a special mindset.

And that is what this Stage is all about: working with change and working with people in this collaborative, innovative environment. It’s not just an industry, it’s a culture, and this Stage explores how digital marketers and business leaders can roll with the changes, adapt, connect, communicate and lead.

  • Creativity Skills
  • Personal Skills
  • Working with Others
Digital Marketing Expert
  • Course fee: $5870
  • Format: Ongoing, Self-paced
  • Schedule: 120 hours, online

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Last Updated: January 23, 2024