Brand U is a conference for communicating and presenting your authentic self.

Administrative Professionals Conference

Having a strong personal brand is a way of establishing, communicating and consistently presenting your authentic self. How does your personal brand impact you, your organization, your career and beyond? From your online presence to remote communication, your personal brand is now more valuable than ever.

If you were unable to join us for the live webinar, the recordings are available in our online course catalog. Simply visit to log in.

Preliminary Agenda

Monday, April 20

8:00 A.M. – 8:05 A.M. Personal Qualities Exercise, Brent Gibson
8:10 A.M. – 8:40 A.M. Your Personal Brand, Amy B. Cotney

Tuesday, April 21

8:00 A.M. – 8:05 A.M. When Your Mind Is Full, Carlie Kaeppler
8:10 A.M. – 8:40 A.M. Managing Personal Finances During Uncertain Times, Allen Taylor

Wednesday, April 22

8:00 A.M. – 8:15 A.M. Exploring the 5 Pillars of Health, Reita Clanton
8:20 A.M. – 8:50 A.M. Branded Communication: Did I say that?, Kimberly Robinson

Thursday, April 23

8:15 A.M. – 9:15 A.M. Refreshing Your Resume to Leverage Experience, Addye Buckley-Burnell

Getting Started

If you're new to using Zoom, we have a quick start guide here:

Tips and Etiquette

Internet Connection:
  • If possible, plug directly into router at home for an ethernet connection.
  • If using WiFi (majority of users), limit the number of connected devices to WiFi during the Zoom meeting time.
Prep for the Meeting:
  • Plan for a quiet space.
  • Use a headset, if you have one, to provide improved audio quality.
  • Have your computer ready and close all unnecessary applications on device.
  • When using a computer, silence mobile devices to prevent interruption.
Joining the Meeting
  • Access ZOOM meeting by clicking on link provided in email invitation.
  • In popup window, click “Join with computer audio” button.
  • Once entering the meeting, you will need to manage your audio and video.
Managing Audio
  • If not using headset, make sure you are in a quiet location.
  • Computers have multiple audio devices. To select the correct microphone or speaker, click the up arrow next to the microphone icon. If in doubt, choose “Same as System”.
  • If you are using an iOS or Android device, you may need to tap on the screen for the controls to appear at the bottom.
Managing Video
  • Turn ON your video, unless your appearance or background is very.
  • Video is crucial in building trust and engagement in virtual communications.
  • Uncover your camera privacy screen (if you have one).
Using Chat
  • Use chat to communicate with the facilitator/moderator of the meeting and/or other participants.
  • Messages sent to default go to “everyone”. To send a private chat, you must select the name of the recipient.
  • If you want to speak, but not interrupt the current speaker, click “Raise Hand” to signal to the facilitator/moderator that you have a comment.
  • Keep microphone muted when you are not speaking.
  • Become familiar with muting and unmuting your mic.
  • Keep background noises to a minimum, such as typing, shuffling papers, turning pages, pets, and side conversations. Background noises will be picked up and amplified by Zoom as well as cut off the presenter.
  • They can’t hear me – You could be muted or could be having issues with the meeting.
  • I can’t hear anyone – Your computer system volume can be low or muted.
  • I can’t see myself on video in the meeting – Make sure your video camera isn’t covered. Check the video icon at the bottom of ZOOM meeting window. If it is off, it will read ‘Start Video’ with a red slash through it. Click the icon to start your video feed. Make sure to select “show thumbnail video” in the ZOOM meeting window.
  • I can’t see the shared screen presentation – The meeting host might not have a presentation to share yet. If you are concerned you are not seeing shared content, then check in verbally with your facilitator/moderator.
  • I don’t see anyone in the meeting. Am I in the right meeting? – Check to make sure you are using the correct Zoom meeting link. Check ‘participants’ icon to see if other participants have joined. You may just be early.

*Disclosure: Adapted from the Auburn University Human Resources handout, Zoom Etiquette for HRD Online Classes

Last Updated: June 8, 2020