DMI Specialist in Digital and Social Selling: Certified Digital and Social Selling Specialist
As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.
Consumers today research, interact, review and purchase both goods and services online. This shift in behavior has changed the way... Read more
Why should I earn this certification?
Get ahead of the curve with the latest and most up-to-date digital and social selling skills needed to flourish in the digital economy of today... Read more
What will I achieve?
Upon successful completion of a 1-hour examination, you will be awarded a globally recognized specialist certification in digital and social selling... Read more
There are five modules in this program. Click on each module to learn more.
This module will help you understand social selling, how it has transformed the sales process, and how you can leverage tools and techniques to become a prolific social seller. You will understand the difference between traditional and social selling methods and the benefits that can be gained from adopting a social selling approach to your current sales activities.
This module will enable you to build accurate personas for the sectors you are focused on. By monitoring online conversations and digital behavior, you will stay informed and be able to leverage your network to inform more contextual and personalized engagement with your target prospects.
This module enables you to understand the drivers and identify relevant content for the buyer community. You will be able to find, create (where required), add valuable insights and match the optimal content with the right channels to nurture leads and maximize your chances of success.
This module will enable you to understand buyers' needs and motivations through their behavior online. You will understand the role of curation and be able to add value to content so that you present yourself as a trusted business advisor and build deeper engagement with buyers.
This module will enable you to strengthen relationships, encourage direct engagement and increase conversions by both increasing lead velocity and maximizing the probability of conversion. You will also learn how to take the opportunity to cross and up-sell when it presents as well as how to build a deeper post-sale relationship with customers using social.
Digital Marketing Specialist in Digital and Social Selling
- Course fee: $920
- Format: Ongoing, Self-paced
- Schedule: 35 hours, online
Last Updated: January 31, 2023