Intensive Economic Development Training Course
Week 1: Postponed until September 21-25, 2020 and Week 2: September 20-23, 2021
Fueled by Spire

A two-week course introducing participants to all phases of economic development.

The Intensive Economic Development Training Course is an annual two-week course presented by the Government & Economic Development Institute (GEDI).

The course is divided into two one-week sessions and introduces participants to all phases of economic development. Program leaders and faculty have proven success in economic development practices and techniques. Instructors represent the field’s most effective practitioners from throughout the state and nation.

The first week of the Intensive Course is accredited by the International Economic Development Council (IEDC) and fulfills one of the prerequisites for those who wish to take the exam for the Certified Economic Developer (CEcD) designation. It provides an intensive overview of general economic development concepts and principles.

International Economic Development Council

The second week focuses on important issues and resources and is especially valuable to economic developers and community leaders practicing in Alabama.

With 35 years of experience, GEDI is the state’s leading provider of economic development education and training.

The first week of the 2020 Intensive Course will be held on September 21-25, 2020. The second week will be conducted September 20-23, 2021 at The Hotel at Auburn University & Dixon Conference Center, located at 241 South College Street in Auburn.



Who Should Attend
  • Local, Regional, and State-Level Economic Development Professionals
  • Economic / Industrial Development Board Members
  • Chamber of Commerce Officials
  • State / Local Elected Officials
  • Community Leaders
  • County Commissioners
  • Utility Company Representatives
  • Community / Regional Planners

Course Curriculum

The course will be moderated by GEDI Executive Director Dr. Joe A. Sumners.

Session I Topics

  • Trends in Economic Development
  • Workforce Development and Training
  • Community Development Fundamentals and Success Models
  • Marketing and Business Attraction
  • Business Retention and Expansion
  • Web and Social Media Marketing Strategies
  • Strategic Planning for Economic Development
  • Real Estate Development and Reuse
  • Small Business and Entrepreneurship Development
  • Economic Development Finance
  • Site Selection Case Study Exercise
  • Economic Development Ethics
  • Building and Managing Economic Development Organization

Session II Topics

  • The History of Economic Development in Alabama
  • Alabama Government and Economic Development
  • Economic Development from the Company’s Perspective
  • Alabama Education and Workforce Development
  • Recruiting Hyundai: The Montgomery Experience
  • Retail as an Essential Economic Development Strategy
  • International Trade and Investment
  • Rural Development Strategies
  • Alabama Programs and Resources to Support Economic Development
  • Alabama Economic Development Roundtable
  • Field Trip: Hyundai Motor Manufacturing Alabama
Agenda - Week 1: September 21-25, 2020

*Click on the date to expand each panel to see the full agenda for that day.

8:00 - 8:30 AM

Welcome and Introductions
Mike Swinson, Director, Economic Development Spire

8:30 - 9:45 AM

Introduction to Economic Development and Trends
TBD

9:45 - 10:00 AM Break
10:00 AM - 12:00 PM

Community Development Fundamentals
David Rumbarger
President/CEO, Community Development Foundation

12:00 - 12:15 PM Class Picture
12:15 - 1:15 PM

Opening Luncheon
Sponsored by Spire Energy

1:15 - 2:00 PM

Fundamentals of Business Recruitment
Greg Barker, Executive Vice President of Customer Services, Alabama Power Company

2:00 - 2:15 PM Break
2:15 - 3:15 PM

TBD

3:15 - 3:30 PM Break
3:30 - 4:30 PM

Economic Development Marketing
Steve Sewell, Interim President, Economic Development Partnership of Alabama

4:30 - 5:00 PM

Case Study Introduction
GEDI Staff

5:00 - 6:30 PM

Welcome Reception - Sponsored by Alabama Municipal Electric Authority and Goodwyn, Mills & Cawood

8:00 - 10:00 AM Business Retention and Expansion
Laith Wardi, CEcD – President, Executive Pulse, Inc.
10:00 - 10:15 AM Break
10:15 - 11:15 AM

Workforce Development Trends
Laith Wardi, CEcD – President, Executive Pulse, Inc.

11:15 AM - 12:30 PM Lunch (on your own)
12:30 - 1:45 PM

Panel: Workforce and Talent Attraction
Moderator: Amelia Stehouwer, GEDI
Panel Members: Amy Brabham, PhD, Director of Workforce Development, City of Auburn, AL; Antiqua Cleggett, Executive Director, Central Six Development Council

1:45 - 2:00 PM Break
2:00 - 3:00 PM

Case Study Project Time

3:00 - 5:00 PM

Ethics
Tedra Cheatam, CEcD, Executive Director, The Clean Air Campaign and IEDC Board Member

8:00 - 10:00 AM

Strategic Planning for Economic Development
Dr. Lakami Baker, Interim Executive Director, GEDI

10:00 - 10:15 AM Break
10:15 - 11:15 AM

Case Study Work

11:30 AM - 12:45 PM Lunch (on your own)
12:45 - 2:45 PM

Economic Development Finance
Don Smith, Executive Director, St. Clair County Economic Development Council

2:45 - 3:00 PM Break
3:00 - 4:00 PM

Entrepreneurship and Small Business
David Mixson, Associate Director, GEDI, Auburn University

4:00 - 5:00 PM

Panel: Entrepreneurship and Small Business
Moderator: David Mixson, Associate Director, GEDI, Auburn University
Panel Members: TBD

8:00 - 10:00 AM

The Use of Data in Economic Development and Economic Impact Analysis
Sharon Younger, Ph.D., President and Founder, Younger Associates, LLC

10:00 - 10:15 AM Break
10:15 - 11:15 AM

Community Geography and Site Analysis
TBD, Goodwyn, Mills & Cawood

11:15 AM - 12:30 PM Lunch on Own
12:30 PM - 2:30 PM

Real Estate Development and Reuse
Deborah McGill Smith, CEcD, Industrial Real Estate Broker, Cushman & Wakefield/EGS Commercial Real Estate

2:45 - 3:00 PM Break
3:00 - 4:00 PM

Managing an Effective Economic Development Organization
TBD

4:00 - 5:00 PM

Panel: The Role of Economic Developer
Moderator: Dr. LaKami Baker, Interim Executive Director, GEDI, Auburn University
Panel Members: Jim Searcy, Executive Director, EDAA
TBD

5:00 - 6:30 PM

Reception
Sponsored by Economic Development Association of Alabama and Lathan Associates Architects P.C.

8:00 - 9:00 AM Case Study Work
9:15 - 9:30 AM Break
9:30 - 11:00 AM Case Presentations
11:00 - 11:45 AM Wrap Up - Certificates
Greg Barker
Greg Barker
Executive VP of Customer Services, Alabama Power Company
Phillis Belcher
Phillis Belcher
Executive Director, Greene County IDA
Tedra Cheatam
Tedra Cheatam
Director of Business Development, Robinson College of Business, Georgia State University
Mo Collins
Mo Collins
New Economy Specialist
Sheldon Day
Sheldon Day
Mayor, City of Thomasville, Alabama
Phillip Dunlap
Phillip Dunlap
Economic Development Director, City of Auburn
Haitham Eletrabi
Haitham Eletrabi
Founder & Chief Executive Officer, Tennibot
Jay Garner
Jay Garner
President and Founder, Garner Economics, LLC
Randy George
Randy George
Former President, Montgomery Area Chamber of Commerce
Waymond Jackson
Waymond Jackson
Senior Vice President of Public Policy, Birmingham Business Alliance (BBA)
Sandra Koblas
Sandra Koblas
Director of Human Resources, Austal USA in Mobile, AL
David Mixson
David Mixson
Associate Director, Government & Economic Development Institute (GEDI), Auburn University
David Rumbarger
David Rumbarger
President/CEO, Community Development Foundation
Jennifer Ryan
Jennifer Ryan
Communications Manager, Government & Economic Development Institute (GEDI), Auburn University
Jim Searcy
Jim Searcy
Executive Director, Economic Development Association of Alabama (EDAA)
Steve Sewell
Steve Sewell
Executive Vice President, Economic Development Partnership of Alabama (EDPA)
Deborah McGill Smith
Deborah McGill Smith
Vice President, Industrial Brokerage & Consulting Cushman & Wakefield/EGS Commercial Real Estate
Amelia Hall Stehouwer
Amelia Hall Stehouwer
Research Manager, Government & Economic Development Institute (GEDI), Auburn University
Amy Sturdivant
Amy Sturdivant
Director of Business Recruitment, HudsonAlpha Institute for Biotechnology
Joe Sumners
Joe Sumners
Executive Director, Government & Economic Development Institute (GEDI), Auburn University
Mike Swinson
Mike Swinson
Director of Economic Development, Spire
Galen Thackston
Galen Thackston
Regional President, Goodwyn, Mills & Cawood (GMC) South
Laith Wardi
Laith Wardi
President, ExecutivePulse, Inc.
Jason Wilson
Jason Wilson
Founder and CEO, Back Forty Beer Company
Tess Winningham
Tess Winningham
CEO and Co-Founder, Alignment Simple Solutions
Sharon Younger
Sharon Younger
President and Founder, Younger Associates, LLC

Registration Fees:

  • Early Bird Fee: Week 1 only $650; Both weeks $850 - if paid on or before July 20
  • Regular Fee: Week 1 only $700; Both Weeks $900 - if payment received after July 20
  • NOTE: We MUST RECEIVE payment on or before August 20, 2020 or else you will need to pay the full price

Intensive Economic Development Training Course – Week One

  • Dates: September 21-25, 2020
  • Location: The Hotel at Auburn University, Auburn, AL – Map/Directions

Intensive Economic Development Training Course – Week Two

  • Dates: September 20-23, 2021
  • Location: The Hotel at Auburn University, Auburn, AL – Map/Directions

Online Registration


Registration/Cancellation Rule:

Provided that space is available, receipt of the registration form, email or online enrollment constitutes registration. Written cancellations, received fifteen (15) working days prior to the beginning of the program will be honored with a partial refund of the registration fee, but will be assessed a $50 administrative charge. Due to commitments to instructors and meeting facilities, late cancellations or non-attendance will not be refunded, and full payment is required. Substitutions for registered participants may be made at any time.

If you have questions about enrollment, invoices or payments, or cancellations for the Intensive Course , please email GEDI@auburn.edu, or call 334-844-4782. Thank you.


Hotel Accomodations

Participants are responsible for their own accommodations. A room block is available at The Hotel at Auburn University with a special room rate of $134 per night, plus applicable taxes, for each session of the Intensive Course.

Hotel Parking Fees:

  • Self-Parking (when available) $5.00 per vehicle for day time
  • Overnight Valet Parking $10 per vehicle

Week 1: Hotel Reservations

Certificates and Attendance Policy:

Session I participants will receive a certificate of completion for the IEDC-accredited Auburn University Basic Economic Development Course. Participants who attend both Sessions I and II will receive a certificate of completion for the Intensive Economic Development Training Course. Students must be present for 90% of the course in order to receive a course certificate. Only illness, a family emergency, or a business emergency constitute an excused absence.

For more information about the course, please contact:

Leslie Hamby
Email: gedi@auburn.edu
Phone: 334-844-4782
Fax: 334-844-4709

Last Updated: April 22, 2020