Intensive Economic Development Training Course

A two-week course introducing participants to all phases of economic development.

The Intensive Economic Development Training Course is an annual two-week course presented by the Government & Economic Development Institute (GEDI).

The course is divided into two one-week sessions and introduces participants to all phases of economic development. Program leaders and faculty have proven success in economic development practices and techniques. Instructors represent the field’s most effective practitioners from throughout the state and nation.

The first week of the Intensive Course is accredited by the International Economic Development Council (IEDC) and fulfills one of the prerequisites for those who wish to take the exam for the Certified Economic Developer (CEcD) designation. It provides an intensive overview of general economic development concepts and principles.

International Economic Development Council

The second week focuses on important issues and resources and is especially valuable to economic developers and community leaders practicing in Alabama.

With 35 years of experience, GEDI is the state’s leading provider of economic development education and training.

The first week of the 2019 Intensive Course was held on July 8-12, 2019. The second week will be conducted September 9-12, 2019 at The Hotel at Auburn University & Dixon Conference Center, located at 241 South College Street in Auburn.



Who Should Attend
  • Local, Regional, and State-Level Economic Development Professionals
  • Economic / Industrial Development Board Members
  • Chamber of Commerce Officials
  • State / Local Elected Officials
  • Community Leaders
  • County Commissioners
  • Utility Company Representatives
  • Community / Regional Planners

Course Curriculum

The course will be moderated by GEDI Executive Director Dr. Joe A. Sumners.

Session I Topics

  • Trends in Economic Development
  • Workforce Development and Training
  • Community Development Fundamentals and Success Models
  • Marketing and Business Attraction
  • Business Retention and Expansion
  • Web and Social Media Marketing Strategies
  • Strategic Planning for Economic Development
  • Real Estate Development and Reuse
  • Small Business and Entrepreneurship Development
  • Economic Development Finance
  • Site Selection Case Study Exercise
  • Economic Development Ethics
  • Building and Managing Economic Development Organization

Session II Topics

  • The History of Economic Development in Alabama
  • Alabama Government and Economic Development
  • Economic Development from the Company’s Perspective
  • Alabama Education and Workforce Development
  • Recruiting Hyundai: The Montgomery Experience
  • Retail as an Essential Economic Development Strategy
  • International Trade and Investment
  • Rural Development Strategies
  • Alabama Programs and Resources to Support Economic Development
  • Alabama Economic Development Roundtable
  • Field Trip: Hyundai Motor Manufacturing Alabama
Agenda - Week 2: September 9-12, 2019

*Click on the date to expand each panel to see the full agenda for that day.

8:15 - 8:30 AM

Welcome and Introductions
David Mixson, Associate Director, Government and Economic Development Institute, Auburn University
Mike Swinson, Director, Economic Development Spire

8:30 - 9:30 AM

The History of Economic Development
Dr. Edwin Bridges, Director Emeritus, Alabama Department of Archives and History

9:30 - 9:45 AM Break
9:45 - 11:15 AM

Alabama Government and Economic Development
Joe A. Sumners, Ph.D., Founder and Manager of Wicked Solutions LLC, and Executive Director Emeritus of GEDI

11:15 AM - 12:30 PM

Lunch (on your own)

12:30 - 1:15 PM

Alabama’s Infrastructure: How are We Doing?
Joe Meads, Principal and Owner, SAIN Associates

1:15 - 1:30 PM Break
1:30 - 3:15 PM

Alabama Workforce Recruitment, Training, and Development
Ed Castile, Deputy Secretary of Commerce, Department of Commerce of Alabama
Gary Weaver, Regional Workforce Director, Alabama Community College System

3:15 - 3:30 PM Break
3:30 - 4:00 PM

Career and Technical Education/Workforce Development
Tommy Glascock, Deputy State Superintendent, Education, Career, and Technical Education, Workforce Development Division

4:00 - 5:00 PM

Panel: Career and Technical Education/Workforce
Moderator: David Mixson – Associate Director, GEDI
Panel Members: Audrey Marshall – Coordinator Work-based Education, Auburn City Schools
Amy Brabham – Workforce Director, City of Auburn
Lindsay Jordan – Career Coach, Elmore County Schools

5:00 - 6:30 PM

Reception - Sponsored by Alabama Power and CDG

8:00 - 9:30 AM Retail as an Essential Development Strategy
Jeff Rouzie, Marketing/Research, Retail Strategies
9:30 - 9:45 AM Break and Load Bus
9:45 - 10:00 AM Travel to Auburn Industrial Park
10:00 - 10:45 AM Tour Auburn Industrial Park
10:45 - 11:45 AM Bus to East Chase
11:45 AM - 12:45 PM Lunch at East Chase (on your own)
12:45 - 1:15 PM Bus to Hyundai
1:30 - 3:30 PM

Tour and Story of Hyundai Recruitment
Ellen McNair, Montgomery Area Chamber of Commerece

3:30 - 4:00 PM Photo, Break, and Load Bus
4:00 - 5:00 PM Travel to Auburn
5:00 PM Adjourn for day
8:00 - 9:00 AM

International Trade and Investment
Brian Davis, Alabama International Trade Center
Hilda Lockhart, Director, International Trade Division, Alabama Department of Commerce

9:00 - 9:15 AM Break
9:15 - 10:30 AM

State and Federal Economic Development Incentives
Angela Smith, Alabama Department of Commerce
Alex Flachsbart, Opportunity Zones Alabama

10:30 - 10:45 AM Break
10:45 AM - 12:00 PM Alabama Resources to Support Local Economic Development
Anita Archie, Deputy Director, ADECA
Quinton Harris, Director, USDA Rural Development
12:00 - 1:15 PM Lunch (on your own)
1:15 - 1:45 PM

Alabama Department of Commerce
Greg Canfield, Secretary of Commerce, Alabama Department of Commerce

1:45 - 2:15 PM

Economic Development Partnership of Alabama
Steve Sewell, Executive Vice President for Economic Development Marketing, Economic Development Partnership of Alabama

2:15 - 2:45 PM

Economic Development Association of Alabama
Jim Searcy, Executive Director, Economic Development Association of Alabama

2:45 - 3:00 PM Break
3:00 - 4:00 PM

Panel: Inspiration and Insights from Alabama’s Rural Economic Developers
Moderator: Jennifer Ryan, Communications and Marketing Manager, GEDI
Panel Members: David Hutchison – Executive Director, Butler County Commission for Economic Development
Bryant Whaley - Executive Director, Randolph County Economic Development Authority
Brenda Tuck – Rural Development Manager, Alabama Department of Commerce

4:00 - 4:15 PM Break
4:15 - 5:15 PM

Panel: The Role of Utilities in Alabama Economic Development
Moderator: David Mixson, Associate Director, GEDI
Panel Members: Patrick Murphy – VP Marketing and Economic Development, Alabama Power Company
Mike Swinson – Director of Economic Development, Spire
Caleb Goodwyn – Economic and Community Development Representative, PowerSouth Energy Cooperative

8:00 - 8:30 AM

Know Your Community Tool
David Mixson, Associate Director, GEDI Auburn University
Jonathan Gross - Research & Consulting, GEDI Auburn University

8:30 - 9:30 AM

Panel: Programs Supporting Small Towns and Local Economies
Moderator: Jennifer Ryan, Communications and Marketing Manager, GEDI
Panel Members: Sidney Hoover, Executive Director, Alabama Communities of Excellence
Trisha Black, Field Services Specialist, Main Street Alabama
Brian Hilson, Rural Development Strategist, EDAA Rural Development

9:30 - 9:45 AM Break
9:45 - 10:45 AM

Panel: Economic Development from the Company’s Perspective
Moderator: David Mixson, Associate Director, GEDI Auburn University
Panel Members: Tim Beasley, HR Manager, RAPA L.P.
Todd Shackett, President, Southern Union State Community College
Dave DeBaets, Retired VP, Briggs and Stratton

10:45 - 11:00 AM Photo and Break
11:00 AM - 12:00 PM Graduation Luncheon

Printable Agenda 2019 Intensive Week Two

Greg Barker
Greg Barker
Executive VP of Customer Services, Alabama Power Company
Phillis Belcher
Phillis Belcher
Executive Director, Greene County IDA
Tedra Cheatam
Tedra Cheatam
Director of Business Development, Robinson College of Business, Georgia State University
Mo Collins
Mo Collins
New Economy Specialist
Sheldon Day
Sheldon Day
Mayor, City of Thomasville, Alabama
Phillip Dunlap
Phillip Dunlap
Economic Development Director, City of Auburn
Haitham Eletrabi
Haitham Eletrabi
Founder & Chief Executive Officer, Tennibot
Jay Garner
Jay Garner
President and Founder, Garner Economics, LLC
Randy George
Randy George
Former President, Montgomery Area Chamber of Commerce
Waymond Jackson
Waymond Jackson
Senior Vice President of Public Policy, Birmingham Business Alliance (BBA)
Sandra Koblas
Sandra Koblas
Director of Human Resources, Austal USA in Mobile, AL
David Mixson
David Mixson
Associate Director, Government & Economic Development Institute (GEDI), Auburn University
David Rumbarger
David Rumbarger
President/CEO, Community Development Foundation
Jennifer Ryan
Jennifer Ryan
Communications Manager, Government & Economic Development Institute (GEDI), Auburn University
Jim Searcy
Jim Searcy
Executive Director, Economic Development Association of Alabama (EDAA)
Steve Sewell
Steve Sewell
Executive Vice President, Economic Development Partnership of Alabama (EDPA)
Deborah McGill Smith
Deborah McGill Smith
Vice President, Industrial Brokerage & Consulting Cushman & Wakefield/EGS Commercial Real Estate
Amelia Hall Stehouwer
Amelia Hall Stehouwer
Research Manager, Government & Economic Development Institute (GEDI), Auburn University
Amy Sturdivant
Amy Sturdivant
Director of Business Recruitment, HudsonAlpha Institute for Biotechnology
Joe Sumners
Joe Sumners
Executive Director, Government & Economic Development Institute (GEDI), Auburn University
Mike Swinson
Mike Swinson
Director of Economic Development, Spire
Galen Thackston
Galen Thackston
Regional President, Goodwyn, Mills & Cawood (GMC) South
Laith Wardi
Laith Wardi
President, ExecutivePulse, Inc.
Jason Wilson
Jason Wilson
Founder and CEO, Back Forty Beer Company
Tess Winningham
Tess Winningham
CEO and Co-Founder, Alignment Simple Solutions
Sharon Younger
Sharon Younger
President and Founder, Younger Associates, LLC
Registration

Intensive Economic Development Training Course – Week One

  • Dates: July 8-12, 2019
  • Location: The Hotel at Auburn University, Auburn, AL – Map/Directions
  • Note: The Registration Fee of $650 is for both Week One and Week Two. If registering after June 17th, the registration fee is $700. Those who enroll in Week One will automatically be enrolled in Week Two. If you are making up Week One from a prior year and have already paid for this course, please contact Leslie Hamby to be enrolled manually in order to avoid double billing at GEDI@auburn.edu or call 334-844-4782. The Recommended Textbook is optional and can be ordered at any time for an additional $35.

Online Registration

Registration/Cancellation Rule:

Provided that space is available, receipt of the registration form, email or online enrollment constitutes registration. Written cancellations, received fifteen (15) working days prior to the beginning of the program will be honored with a partial refund of the registration fee, but will be assessed a $50 administrative charge. Due to commitments to instructors and meeting facilities, late cancellations or non-attendance will not be refunded, and full payment is required. Substitutions for registered participants may be made at any time.

If you have questions about enrollment, invoices or payments, or cancellations for the Intensive Course , please contact Leslie Hamby at GEDI@auburn.edu, or call 334-844-4782. Thank you.


Hotel Accomodations

Participants are responsible for their own accommodations. A room block is available at The Hotel at Auburn University with a special room rate of $132 per night, plus applicable taxes, for each session of the Intensive Course.

The deadline to book a room for week two it is August 19, 2019. It is recommended that students book early as the room block usually fills up quickly.

Hotel Parking Fees:

  • Self-Parking (when available) $5.00 per vehicle for day time
  • Overnight Valet Parking $10 per vehicle

Week 2: Hotel Reservations
The Hotel at Auburn University

Certificates and Attendance Policy:

Session I participants will receive a certificate of completion for the IEDC-accredited Auburn University Basic Economic Development Course. Participants who attend both Sessions I and II will receive a certificate of completion for the Intensive Economic Development Training Course. Students must be present for 90% of the course in order to receive a course certificate. Only illness, a family emergency, or a business emergency constitute an excused absence.

For more information about the course, please contact:

Leslie Hamby
Email: gedi@auburn.edu
Phone: 334-844-4782
Fax: 334-844-4709

Last Updated: September 9, 2019