Intensive Economic Development Training Course

A two-week course introducing participants to all phases of economic development.

The Intensive Economic Development Training Course is an annual two-week course presented by the Government & Economic Development Institute (GEDI).

The course is divided into two one-week sessions and introduces participants to all phases of economic development. Program leaders and faculty have proven success in economic development practices and techniques. Instructors represent the field’s most effective practitioners from throughout the state and nation.

The first week of the Intensive Course is accredited by the International Economic Development Council (IEDC) and fulfills one of the prerequisites for those who wish to take the exam for the Certified Economic Developer (CEcD) designation. It provides an intensive overview of general economic development concepts and principles.

International Economic Development Council

The second week focuses on important issues and resources and is especially valuable to economic developers and community leaders practicing in Alabama.

With 35 years of experience, GEDI is the state’s leading provider of economic development education and training.

The first week of the 2019 Intensive Course will be held on July 8-12, 2019. The second week will be conducted September 9-12, 2019 at The Hotel at Auburn University & Dixon Conference Center, located at 241 South College Street in Auburn.



Who Should Attend
  • Local, Regional, and State-Level Economic Development Professionals
  • Economic / Industrial Development Board Members
  • Chamber of Commerce Officials
  • State / Local Elected Officials
  • Community Leaders
  • County Commissioners
  • Utility Company Representatives
  • Community / Regional Planners

Course Curriculum

The course will be moderated by GEDI Executive Director Dr. Joe A. Sumners.

Session I Topics

  • Trends in Economic Development
  • Workforce Development and Training
  • Community Development Fundamentals and Success Models
  • Marketing and Business Attraction
  • Business Retention and Expansion
  • Web and Social Media Marketing Strategies
  • Strategic Planning for Economic Development
  • Real Estate Development and Reuse
  • Small Business and Entrepreneurship Development
  • Economic Development Finance
  • Site Selection Case Study Exercise
  • Economic Development Ethics
  • Building and Managing Economic Development Organization

Session II Topics

  • The History of Economic Development in Alabama
  • Alabama Government and Economic Development
  • Economic Development from the Company’s Perspective
  • Alabama Education and Workforce Development
  • Recruiting Hyundai: The Montgomery Experience
  • Retail as an Essential Economic Development Strategy
  • International Trade and Investment
  • Rural Development Strategies
  • Alabama Programs and Resources to Support Economic Development
  • Alabama Economic Development Roundtable
  • Field Trip: Hyundai Motor Manufacturing Alabama
Agenda - Week 1: July 8-12, 2019

*Click on the date to expand each panel to see the full agenda for that day.

8:15 AM

Welcome and Introductions
Mike Swinson, Director, Economic Development Spire

8:30 - 9:30 AM

Introduction to Economic Development and Trends
Joe A. Sumners, Ph.D.

9:30 - 9:45 AM Break
9:45 - 11:45 AM

Community Development Fundamentals
David Rumbarger, President & CEO, Community Development Foundation

11:45 AM - 1:00 PM

Welcome Luncheon
Sponsored by Spire Energy

1:00 - 2:45 PM

Real Estate Development and Reuse
Deborah McGill Smith, Vice President, Industrial Brokerage and Consulting, Cushman & Wakefield/EGS Commercial Real Estate

2:45 - 3:00 PM Break
3:00 - 4:00 PM

Fundamentals of Business Recruitment
Greg Barker, Executive Vice President of Customer Services, Alabama Power Company

4:00 - 4:15 PM Break
4:15 - 5:15 PM

The Site Selection Process and Role of the Consultant
Jay A. Garner, CEcD, CCE - President and Founder, Garner Economics, LLC

5:15 - 6:45 PM

Welcome Reception
Sponsored by Alabama Municipal Electric Authority and Goodwyn, Mills & Cawood

8:00 - 9:15 AM Economic Development Marketing
Steve Sewell, Vice President, Economic Development Partnership of Alabama
9:15 - 9:30 AM Break
9:30 - 11:30 AM Business Retention and Expansion
Laith Wardi, CEcD President, Executive Pulse, Inc.
11:30 AM - 12:45 PM Lunch (On your own)
12:45 - 2:00 PM

Talent and Workforce Development
Mo Collins, New Economy Specialist

2:00 - 2:15 PM Break
2:15 - 3:15 PM

Panel: Workforce and Talent Attraction
Moderator: Mo Collins, New Economy Specialist
Panel Members: Sheldon Day – Mayor, City of Thomasville
Waymond Jackson – VP of Workforce Development, Birmingham Business Alliance
Amy Sturdivant – Director of Business Recruitment, HudsonAlpha Institute
Sandra Koblas – Director of Human Resources, Austal USA

3:15 - 3:30 PM Break
3:30 - 5:00 PM

Case Study Exercise: Introduction and Team Presentation
Mo Collins, New Economy Specialist

8:00 - 9:00 AM

Community Geography and Site Analysis
Galen Thackston
Regional President, Goodwyn Mills & Cawood South Region

9:00 - 9:15 AM Break
9:15 - 11:15 AM

Strategic Planning for Economic Development
Joe Sumners, Ph.D.

11:15 AM - 12:30 PM Lunch (On your own)
12:30 - 2:45 PM

Economic Development Finance
Phillip Dunlap, Economic Development Director, City of Auburn

2:45 - 3:00 PM Break
3:00 - 5:00 PM

The Use of Data in Economic Development and Economic Impact Analysis
Sharon Younger, Ph.D., President and Founder, Younger Associates, LLC

8:00 - 9:00 AM

Entrepreneurship and Small Business
David Mixson, Associate Director, GEDI Auburn University

9:00 - 9:15 AM Break
9:15 - 10:15 AM

Panel: Entrepreneurship and Small Business
Moderator: David Mixson, Associate Director, GEDI Auburn University
Jason Wilson, Founder and President, Back Forty Beer
Haitham Eletrabi, Founder, Tennibot
Tess Winningham, CEO, Quick Trick Alignment

10:15 - 10:30 AM Break
10:30 AM - 11:45 PM

Case Study: Ethics in Economic Development
Facilitors:
Tedra Cheatam, CEcD, Director of Business Partnership Development, Robinson College of Business, Georgia State University
Joy Wilkins, Principal, Serving Communities LLC

11:45 AM - 1:00 PM Lunch (On your own)
1:00 - 2:00 PM

Case Study Ethics: Part II
Case Study Exercise: Team Preparation and Prospect Site Visit
Facilitors:
Tedra Cheatam, CEcD, Director of Business Partnership Development, Robinson College of Business, Georgia State University
Joy Wilkins, Principal, Serving Communities LLC

2:00 - 2:45 PM Your Turn Discussion
Facilitor: Jennifer Ryan, Communications Manager, GEDI Auburn University
2:45 - 3:00 PM Break
3:00 - 5:00 PM Case Study Exercise: Team Preparation and Prospect Site Visit
Facilitor: Amelia Stehouwer, Research Manager, GEDI Auburn University
5:00 -6:30 PM Reception

Sponsored by: Economic Development Association of Alabama and Lathan Associates Architects P.C.

8:00 - 9:15 AM

Managing an Effective Economic Development Organization
Phillip Dunlap, Economic Development Director, City of Auburn

9:15 - 9:30 AM Break
9:30 - 10:15 AM

The Role of Economic Developer
Moderator: David Mixson, Associate Director, GEDI Auburn University
Jim Searcy, Executive Director, EDAA
Phillis Belcher, Executive Director, Greene County IDA
Randy George, Former President, Montgomery Area Chamber of Commerce

10:45 - 11:00 AM Wrap Up
11:00 AM

Certificate Ceremony

Printable Agenda 2019 Intensive Week One

Greg Barker
Greg Barker
Executive VP of Customer Services, Alabama Power Company
Phillis Belcher
Phillis Belcher
Executive Director, Greene County IDA
Tedra Cheatam
Tedra Cheatam
Director of Business Development, Robinson College of Business, Georgia State University
Mo Collins
Mo Collins
New Economy Specialist
Sheldon Day
Sheldon Day
Mayor, City of Thomasville, Alabama
Phillip Dunlap
Phillip Dunlap
Economic Development Director, City of Auburn
Haitham Eletrabi
Haitham Eletrabi
Founder & Chief Executive Officer, Tennibot
Jay Garner
Jay Garner
President and Founder, Garner Economics, LLC
Randy George
Randy George
Former President, Montgomery Area Chamber of Commerce
Waymond Jackson
Waymond Jackson
Senior Vice President of Public Policy, Birmingham Business Alliance (BBA)
Sandra Koblas
Sandra Koblas
Director of Human Resources, Austal USA in Mobile, AL
David Mixson
David Mixson
Associate Director, Government & Economic Development Institute (GEDI), Auburn University
David Rumbarger
David Rumbarger
President/CEO, Community Development Foundation
Jennifer Ryan
Jennifer Ryan
Communications Manager, Government & Economic Development Institute (GEDI), Auburn University
Jim Searcy
Jim Searcy
Executive Director, Economic Development Association of Alabama (EDAA)
Steve Sewell
Steve Sewell
Executive Vice President, Economic Development Partnership of Alabama (EDPA)
Deborah McGill Smith
Deborah McGill Smith
Vice President, Industrial Brokerage & Consulting Cushman & Wakefield/EGS Commercial Real Estate
Amelia Hall Stehouwer
Amelia Hall Stehouwer
Research Manager, Government & Economic Development Institute (GEDI), Auburn University
Amy Sturdivant
Amy Sturdivant
Director of Business Recruitment, HudsonAlpha Institute for Biotechnology
Joe Sumners
Joe Sumners
Executive Director, Government & Economic Development Institute (GEDI), Auburn University
Mike Swinson
Mike Swinson
Director of Economic Development, Spire
Galen Thackston
Galen Thackston
Regional President, Goodwyn, Mills & Cawood (GMC) South
Laith Wardi
Laith Wardi
President, ExecutivePulse, Inc.
Jason Wilson
Jason Wilson
Founder and CEO, Back Forty Beer Company
Tess Winningham
Tess Winningham
CEO and Co-Founder, Alignment Simple Solutions
Sharon Younger
Sharon Younger
President and Founder, Younger Associates, LLC
Registration

Intensive Economic Development Training Course – Week One

  • Dates: July 8-12, 2019
  • Location: The Hotel at Auburn University, Auburn, AL – Map/Directions
  • Note: The Registration Fee of $650 is for both Week One and Week Two. If registering after June 17th, the registration fee is $700. Those who enroll in Week One will automatically be enrolled in Week Two. If you are making up Week One from a prior year and have already paid for this course, please contact Leslie Hamby to be enrolled manually in order to avoid double billing at GEDI@auburn.edu or call 334-844-4782. The Recommended Textbook is optional and can be ordered at any time for an additional $35.

Online Registration

Registration/Cancellation Rule:

Provided that space is available, receipt of the registration form, email or online enrollment constitutes registration. Written cancellations, received fifteen (15) working days prior to the beginning of the program will be honored with a partial refund of the registration fee, but will be assessed a $50 administrative charge. Due to commitments to instructors and meeting facilities, late cancellations or non-attendance will not be refunded, and full payment is required. Substitutions for registered participants may be made at any time.

If you have questions about enrollment, invoices or payments, or cancellations for the Intensive Course , please contact Leslie Hamby at GEDI@auburn.edu, or call 334-844-4782. Thank you.


Hotel Accomodations

Our hotel block at the AU Hotel for the first week of the Intensive course is full.
We have reserved a block of rooms for $99 per night at TownePlace Suites Auburn
1117 South College Street Auburn, Alabama 36832.
NOTE: Deadline to reserve rooms at TownePlace Suites Auburn in this block is June 14)

Participants are responsible for their own accommodations. A room block is available at The Hotel at Auburn University with a special room rate of $132 per night, plus applicable taxes, for each session of the Intensive Course.

The deadline to book a room in week one is June 17, 2019, and for week two it is August 19, 2019. It is recommended that students book early as the room block usually fills up quickly.

Hotel Parking Fees:

  • Self-Parking (when available) $5.00 per vehicle for day time
  • Overnight Valet Parking $10 per vehicle

Week 1: Hotel Reservations
TownPlace Suites Auburn
    Week 2: Hotel Reservations
The Hotel at Auburn University

Certificates and Attendance Policy:

Session I participants will receive a certificate of completion for the IEDC-accredited Auburn University Basic Economic Development Course. Participants who attend both Sessions I and II will receive a certificate of completion for the Intensive Economic Development Training Course. Students must be present for 90% of the course in order to receive a course certificate. Only illness, a family emergency, or a business emergency constitute an excused absence.

For more information about the course, please contact:

Leslie Hamby
Email: gedi@auburn.edu
Phone: 334-844-4782
Fax: 334-844-4709

Last Updated: June 21, 2019