EDAA Leadership Institute
Economic Leadership Development for Alabama

The EDAA Leadership Institute educates and engages elected officials, Economic Development board members, and other community leaders about key issues in economic and community development.

Courses can be taken on a stand alone basis, but the focus will be to have students earn an EDAA Leadership Institute Certificate* to obtain a well-rounded education. Classes will utilize economic development practitioner experts as instructors and panelists so elected officials and other program participants learn about local resources and issues and build relationships with key local/regional economic development leaders.

  • *To earn an EDAA Leadership Certificate, participants must complete 4, 1-day courses & attend at least one summer or winter EDAA Conference.
  • Courses can be taken on a stand alone basis, but participants are encouraged to take multiple courses to earn the EDAA Leadership Certificate.
  • Classes will utilize regional economic development practitioners as instructors and panelists and will be offered in locations around the state.
  • Re-certification credit: Students who have already earned their EDAA Leadership Institute certificate can attend these courses for re-certification credit as long as they have not previously attended the same course.

As part of the EDAA Leadership Institute, we are offering the following five courses. These are one-day courses that run from 9:30 AM to 3:00 PM. See below for the dates and locations of these courses.


Building Community

This program will cover the importance of building your community in order to improve economic development in the area. Topics included are: Building a Foundation for Economic Growth; Community Leadership; Collaborations & Partnerships; Physical Infrastructure & Community Strategic Planning.

  • Dates & Locations coming soon

Essentials of Economic Development

This course will cover topics such as: What is economic development?; Successful business recruitment; Regional opportunities & resources; Strategies for success

  • Thursday, March 29, 2018
    Central Alabama Electric Cooperative
    103 Jesse Samuel Hunt Blvd.
    Prattville, AL 36066
    Online Registration
  • Thursday, May 10, 2018
    Hoover Public Safety Building
    2020 Valleydale Rd.
    Hoover, AL 35244
    Online Registration

Business & Industry Marketing & Attraction

This course will cover topics such as: Data-driven marketing techniques; Community marketing & branding; Social media & online targeting; Internal & external support; Identifying & engaging audiences; Relocating & expanding businesses

  • Thursday, September 21, 2017
    Central Alabama Electric Cooperative
    103 Jesse Samuel Hunt Blvd.
    Prattville, AL 36066
  • Thursday, October 19, 2017
    Hoover Public Safety Building
    2020 Valleydale Rd.
    Hoover, AL 35244
  • Thursday, November 2, 2017 - Canceled Due to Low Enrollment
    Auburn University, CASIC Building
    570 Devall Drive
    Auburn, AL 36849

Attracting Retail
  • Dates & Locations coming soon

Building Workforce
  • Dates & Locations coming soon

***Re-certification credit: Students who have already earned their EDAA Leadership Institute certificate can attend these courses for re-certification credit as long as they have not previously attended the same course.

The cost is $75 per person. Call 334-844-3685 for more information or for group discounts!

Please be aware that there have been some changes to our online registration process and you will be prompted to enter or create a user name and password when registering online. If you have taken previous EDAA Leadership Institute classes and need to be given your user name and password, or need any assistance registering, please call Leslie Hamby at 334-844-4782 or email her at ldh0008@auburn.edu. If you have not taken classes with us before and this is your first time registering, you will need to create an account

A partnership between EDAA and GEDI to educate and engage elected officials, economic development board members, and other community leaders about key topics in economic and community development. Courses can be taken on a stand alone basis, but the focus will be to have students earn an EDAA Leadership Institute Certificate to obtain a well-rounded education. Classes will utilize economic development practitioner experts as instructors and panelists so elected officials and other program participants learn about local resources and issues and build relationships with key local/regional economic development leaders.

The program will educate and energize our leaders and elected officials so that they can play key roles in making their communities better places to work and live. It will also provide a standardized but customizable state-wide curriculum in an easily accessible method of delivery.

Participation in the EDAA Leadership Institute will broaden your knowledge and understanding of the economic development process; foster understanding of and teamwork between all parties involved with economic development; add to your credibility and effectiveness; give your community a competitive advantage to attract and retain business and industry and thus help to create stronger communities and economies.

To earn their certificate students must take 4, 1-day courses and attend at least one summer or winter EDAA Conference.

Students have 3 years after enrollment to earn their certificate. Courses will be offered in locations across the state several times a year and the EDAA Conference is held twice a year, so you should be able to complete the program in a timely fashion depending on your schedule and availability to attend classes.

Courses will be offered in locations across the state such as Huntsville, Birmingham, Montgomery and Mobile, several times a year and the EDAA Conference is held twice a year. Additional course locations may be added.

While it is strongly recommended that students complete Essentials of Economic Development first, it is not required that the courses be completed in any specific order.

Through the EDAA/GEDI partnership most of the costs associated with developing and delivering these courses are being covered for you. However, there is a $75 per class student fee which includes lunch, program materials and .45 CEU’s per class. You must also attend one EDAA summer or winter conference to attain your certificate. For the most current information on EDAA conferences visit www.edaa.org.

In order to be re-certified students must complete one approved course, workshop, webinar or conference every two years. Students may re-take a course they have already completed at any time, but they will not receive re-certification credit for a course completed previously unless significant changes have been made to the course curriculum and they receive prior approval from GEDI before attending.

Absolutely! If you have a group of people who all want to train together, we will work with you to offer classes tailored to your schedule at times and locations that are convenient for you. Some minimum enrollment numbers and fees may apply and you may also be eligible for a group discount, so please contact GEDI at 334-844-3685 to discuss your options and schedule training.

If you cancel your class reservation within 14 business days prior to the course date, you may receive a full refund or a credit toward another class. If you cancel within 13 to 3 business days prior to the course you may receive a credit toward another class. If you cancel with less than 2 business days notice or no-show, no refund or credit will be given.

For more information or for group discounts please contact:

Last Updated: October 27, 2017