Strategic Planning for Small Businesses
Five Week Workshop

This five-week Strategic Planning Series is geared toward current small business owners and begins Monday, January 31. Each Monday morning from 8:30 a.m. to 9:30 a.m., participants can remotely log in to this virtual workshop which provides a deep dive into strategic planning. This series is interactive and allows for discussion of customized strategies specific to each entrepreneur’s business. In this series, participants can expect: an external analysis (in general, and of industry and competitors), an internal analysis (of the business’ resources and capabilities), evaluation of competitive advantages and business-level strategies, cooperative strategies and external relationships, as well as implementation plans and other fundamentals.

Event Details
  • Date: Series starts January 31, 2022
  • Time: 8:30 – 9:30 a.m. weekly on Mondays via Zoom
  • Register by January 25

This free program will be led by LaKami Baker, PhD. Dr. Baker is an associate professor in the Department of Management and holds the Russell Foundation Professorship in Entrepreneurial Studies in the Harbert College of Business at Auburn University. It is brought to you by Auburn Outreach Government & Economic Development Institute, Auburn University Harbert College of Business, The City of Auburn and funded by the AU EDA University Center CARES Grant awarded under EDA20ATL3070102 by the DOC.

Agenda
Week 1: Strategic Planning Overview
Week 2: External Analysis (General, Industry & Competitor) & Internal Analysis (Your Resources & Capabilities)
Week 3: Competitive Advantages and Business-level Strategies
Week 4: Cooperative Strategies/External Relationships
Week 5: Implementation and other fundamentals
LaKami Baker
Dr. LaKami Baker, Ph.D.
Russell Foundation Associate Professor of Entrepreneurial Studies, Auburn University Harbert College of Business
This program is brought to you by Auburn University Harbert College of Business, The City of Auburn and funded by the AU EDA CARES Grant awarded under EDA20ATL3070102 by the DOC.

Auburn University College of Business


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Register for the 5 week strategic planning workshop by January 25, 2022:

Online Registration

For more information on this program, contact Caitlyn Myers at cmyers@auburnalabama.org or visit www.auburnalabama.org/startups

Last Updated: January 6, 2022