Tourism Workshop
August 2, 2020

Course Description

Tourism is an often-overlooked economic development strategy. This workshop will provide participants with knowledge and understanding of the various aspects of tourism, how it impacts the state and local communities, and best practices to identify, develop, and promote tourism assets in local communities. Non- tourism economic development professionals will find this very beneficial to their interest in growing their areas and local economy.

Topics

Growth of tourism, State’s activities, marketing campaigns, roles of the Department of Tourism, traditional tourism, other types of tourism, tourism success stories/case studies, recognizing assets, funding sources and other resources.

Certification

This course can be used for EDAA Leadership Institute Certificate re-certification. Please let us know if you need re-certification credit when registering.

Attendance

This is a Pre-Conference workshop for the EDAA Summer Conference.

You are not required to attend the conference to attend this program. It is a separate registration.

If you would like to register for the EDAA Summer Conference, please visit: www.edaa.org

Event Details
  • Date: Sunday, August 2, 2020 from 11:30 A.M. to 4 P.M.
  • Location: The Lodge at Gulf State Park - 21196 East Beach Blvd., Gulf Shores, AL 36542
  • Price: $95 per person
Agenda
11:30 A.M. Sign-in
11:45 A.M. Welcome from GEDI
David Mixson and Dr. LaKami Baker
11:50 A.M. - 12:30 P.M. Economic Impact of Tourism
Tami Reist – President/CEO, Alabama Mountain Lakes Tourist Association
Candace Johnson – Tourism & Community Development Director, UA Center for Economic Development
  • Growth/Changes of Tourism
  • State Activities
  • Marketing Campaigns
  • Roles of the Department of Tourism
12:30 - 1:00 P.M. Economic Impact of Tourism
Herb Malone – President/CEO, Gulf Shores & Orange Beach Tourism
  • South/Gulf Focus on Growth/Changes
  • “Leave Only Footprints” campaign
  • Tournaments
1:00 - 1:10 P.M. BREAK
1:10 - 2:10 P.M. Panel: Tourism, It's More Thank You Think
Moderator: Candace Johnson – Tourism & Community Development Director, UA Center for Economic Development
Panel: Greg Lein – Director, Alabama State Parks Division, AL Department of Conservation
Colette Boehm – Director Special Projects, Gulf Shores & Orange Beach Tourism
Beth Gendler – VP of Sales & Sports, Gulf Shores & Orange Beach Sports Commission
Tami Reist – President/CEO, Alabama Mountain Lakes Tourist Association
  • Traditional Tourism
  • Other Tourism (festivals, sports, trails, etc.)
  • By-ways, blue-ways and sustainable tourism
2:10 - 2:20 P.M. Break
2:20 - 3:00 P.M. Alabama Tourism Success Stories
Tami Reist – President/CEO, Alabama Mountain Lakes Tourist Association
  • Alabama case studies
3:00 - 4:00 P.M. Recognizing Assets and Resources for Tourism Development
Tami Reist – President/CEO, Alabama Mountain Lakes Tourist Association
Candace Johnson – Tourism & Community Development Director, UA Center for Economic Development
  • Regional Assets Exercise
  • Funding Sources
  • Other Resources
4:00 P.M. Question and Answer Wrap-Up
Registration Fee

The registration fee for the Tourism Workshop is $95 per person.

Online Registration

Last Updated: July 13, 2020