University Writing

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How to Use this Page

Below are resources that University Writing has developed to support students and instructors across the disciplines in their writing and writing instruction. We define writing broadly, so you will find resources on ePortfolios, visual design, professional communication, and presentations in addition to traditional writing tasks like reflective writing, literature reviews, peer review, and editing and proofing.

Please use the keywords on the right-hand side of the page or the search bar above to navigate these resources. If you would like to use these resources in your course, please follow the Creative Commons information located at the bottom of each resource. If you plan to use the source in its original format, we ask that you leave the University Writing branding intact.

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Tagged Entries: Personal Brand

Faculty and Staff ePortfolios

ePortfolios can benefit faculty and staff as they develop their professional brand and communicate their values and work to different stakeholders. An ePortfolio can be one way to tell your professional story through sharing artifacts related to your research, teaching, and service. Use the resources below to help you begin developing an ePortfolio. Be sure to also review our ePortfolio pages that have general information for ePortfolio creators. 

Materials designed by Amy Cicchino 

This worksheet will help you begin developing your personal brand statement 

This worksheet helps you select and contextualize artifacts through reflective writing 

Job Materials

Applying for a job can be difficult, and it is important to know how to effectively present yourself in a job application process. Use these resources to help you develop crucial job materials, such as personal brand statements, resumes, and cover letters. As you are developing your job materials, you may want to consider your personal brand, or the story that you are telling through your materials. 


Materials designed by Amy Cicchino, Autumn Frederick, and Megan Haskins 


These worksheets will help you locate and analyze a job ad in your field 

This handout provides an overview for resumes and curriculum vitaes (CVs) 

This worksheet provides an overview for and helps you begin to draft a cover letter 

This brief handout provides an overview of professional bias 

Personal Brand

Your personal brand is a representation of your work that tells your professional story. Taking time to reflect on and develop your personal brand can help employers, review committees, and graduate schools know who you are, what you do, and what you value. The resources below will introduce you to personal brand and help you begin to develop a personal brand statement. 


Materials designed by Amy Cicchino, Layli Miron, Megan Haskins, and Lauren Schlosser


This handout explains what personal brand is and why it matters

Once you’ve reviewed the Personal Brand Handout above, use this worksheet to help you begin drafting your personal brand statement 

This handout moves to a larger scale, aiding in the creation of mission and vision statements focused towards student organizations

This worksheet helps faculty and staff consider their professional brand and develop a brand statement 

ePortfolios: Audience and Personal Brand

Before you begin making your ePortfolio, consider who your audience is, what your professional goals for the ePortfolio are, and how you can create a personal brand that helps achieve those goals with that audience. Creating a personal brand will help you develop a coherent story with a consistent message. Once you know the personal brand you would like to communicate, draft your About Me section and work themes from your personal brand into the reflective writing that accompanies your artifacts. 

Materials designed by Trea Archie, Heather Stuart, and Megan Haskins.

This worksheet will help you begin thinking about your audience and goals for your ePortfolio 

This handout explains what personal brand is and why it matters

Once you’ve reviewed the Personal Brand Handout above, use this worksheet to help you begin drafting your personal brand statement 

The About Me section of your ePortfolio is where you communicate your personal brand and identity to your audience. This worksheet will help you draft that About Me section

Be sure to check out our other resources on personal brand.