OneAuburn Office of the Provost

OneAuburn

One Auburn

OneAuburn centralizes stakeholder data and communication tools in one place and enables data-driven decisions and personalized experiences to all university stakeholders. As a key goal of the 2019-2024 strategic plan, OneAuburn is the process by which Auburn University can work together to share data and support student and employee success.

Key Components of the oneauburn initiative

Successful Outcomes

Adoption of Academic Org

Adoption of the academic org

Over half of Auburn’s colleges/schools have adopted Salesforce and are leveraging clean, more accurate data from the data warehouse.

Data Warehouse Integrations

Data Warehouse Integrations

Applications including Qlik and Qualtrics are now integrated with the data warehouse making those tools more powerful. These integrations help corral data into a more useable, real-time format.

Established Data Governance

ESTABLISHED DATA GOVERNANCE

Stakeholders across campus are realizing the value of standardized definitions and best practices that are promoted by data governance.

More Effective Communication

MORE EFFECTIVE COMMUNICATION

Marketing Cloud provides Auburn’s first enterprise level communication tool/preference management center. The platform ensures communicators have full access to powerful tools to better engage with their constituents.

Data Awareness and Sharing

DATA AWARENESS AND SHARING

Stakeholders from Academics, Advancement, Admissions, and Human Resources are actively identifying ways to share data and improve processes.

Promoting Innovative Thinking

PROMOTING INNOVATIVE THINKING

Colleagues from across campus including Advancement, Athletics, and Admissions are helping to remove data silos by building API integrations with the data warehouse. This provides a network with future integrations.

Return on Investment

RETURN ON INVESTMENT

Efficient use of the data warehouse eliminates redundant applications as more CRM functionality becomes available. The financial savings from fewer technical applications is redirected toward other resources.

Recent Milestones

  • Validated corporate contact information by Dun & Bradstreet.
  • Implemented data warehouse integrations and APIs.
  • Utilized MVP 2.0 and 3.0 to provide more accurate data in the data warehouse and academic org.
  • Collaborated with multiple colleges and team members to successfully implement the Internship object within Salesforce.
  • Actively leveraging Marketing Cloud for marketing and communication opportunities like student newsletters and commencement ceremonies.

Upcoming Milestones

  • Build a faculty profile to help update and maintain faculty credentials.
  • Continue to foster adoption among colleges with use cases for CRM and Marketing Cloud.
  • Improve communication and segmentation of audiences with the use of Marketing Cloud.
  • Implement a fully customizable Graduate School admissions application and recruiting process.
  •