Management: Collection Evaluation
How grade would you give your center? Collection evaluation can be focused on the collection or the clients. Explore the following three areas:
Collection Mapping
Collection mapping helps librarians review the strengths and weaknesses of the entire collection through a graphical representation. Used mainly in school libraries for print collection, maps can also be made of specific collections such as the video or audio collection. The idea is to look at the quality, quantity, and condition of the collection. It can also be compared to state and national collection standards.
If you look critically you may also be able to identify bias in your selection practices. For example, if your public library music collection is full of country music but the hip hop section is clearly the most used, you may have some personal bias.
The school library media center collection can be divided into three segments: basic collection serving a variety of needs, general emphasis collections to support courses of instruction, and specific emphasis areas to support units of instruction. Consider new purchases in emphasis areas. For example, the curriculum standards might place an emphasis on a particular physical science area. Do you have audio and video materials available to address these standards?
After getting to know your collection, you can develop a plan to enhance weak areas of the collection and promote strong areas. For example, you might find that the state reading standards focus on the need for fluency in reading. You might increase the number of books-on-tape for the primary grades to support this standard.
Use the following off-site links to learn more about collection mapping. Or, read the book Collection Mapping in the LMC by David Loertscher.
- Documents for Library Collection Mapping from Library Programs and Services, School District of Philadelphia
- Collection Mapping - article
- Coordinated
Cooperative Collection Development Plan
from Franklin-Essex-Hamilton
School Library System - guide for collection mapping
Circulation Statistics
Most libraries collect statistics about center use and particularly circulation.When considering circulation statistics, it’s important to think about how items are being used.In other words, when a book is checked out it is normally read by one person. Or possibly two if a parent reads to a child. Videos are often viewed by an entire family, group, or class. A person may listen to an audio CD a dozen times before returning it.
Be careful when drawing conclusions from circulation statistics. Once an interesting statistic is identified, it's important to look at the data carefully. For example, let's say that the PBS Ken Burn's Jazz series was checked out six times in January. Wow! We better buy more "jazz" stuff. Before buying, notice that many PBS series contain multiple segments that are checked out as a set. For example, Jazz contains 10 DVDs! Maybe one or two people just renewed the DVD several times. Maybe you just need to review your loan period for video series.
When looking at circulation statistics, librarians often underestimate the importance of their non-print collections. Consider ways to incorporate data other than traditional circulation into collection use data.
Patron Survey
Before making changes in the program, you need to know your audience. What are the needs and interests of your clients? How are they evolving? What patterns can be seen in circulation statistics and requests? Consider where audio and video fit into the overall scope of your collection.
Consider a patron survey. Use the following questions to get started developing your questionnaire.
- Do you currently borrow any videos from other library systems or the local library?
- Do you have a VCR, DVD, computer, Internet access, audio cassette player, CD player, or MP3 player?
- Do you plan to purchase one?
- Do you rent videotapes, DVDs, or video games from a local store? Daily, weekly, monthly, occasionally
- Do you buy your own movies?
- What types of videos are you most interested in seeing popular, film classics, comedies, westerns, children’s, musicals, dramas, horror science fiction/fantasy, romance, drama, war, mystery/suspense, action ...
- What types of
specialty films are you most interested in seeing?
travel, science, crafts, hobbies, sports, nature, hunting, business, cooking, music videos, history, war documentaries, religious, plays, how-tos, opera.
Explore some sample off-site survey results and articles. Do you think these surveys are effective or not? Why? What would you do differently?
- Library User Survey from Fort Smith Public Library, AR
- Los Gatos Library CA
- Pleasant Hill Questionnaire CA
- Paola Free Library Survey KS
- Public Library Patron Survey from Durham Public Library, NH
- Public Library Survey from Goshen Public Library, NY- scroll down page
- Tigard Public Library Survey Results OR
- Redwood City Library Survey CA
- Video
Patron Requests from Gates
Public Library, NY