Persuasive communications directed at a specific audience that are designed to influence the targeted audience's opinions, beliefs and emotions in such a way as to bring about specific, planned alterations in their behavior. The information communicated by the propagandist may be true or false, the values appealed to may be sincerely held by the propagandist or cynically manipulated, and the presentation may be either logically and dispassionately argued or rhetorically tailored to arouse the most irrational emotions and prejudices — but the message content of propaganda is always deliberately selected and slanted to lead the audience toward a predetermined mindset that benefits the cause of the propagandist.

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