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Research

Professional Service

Honors and Awards

 

 

 

 

Research

 

Research Interest

Internet shopping behavior

Apparel selection behavior in domestic and international markets

Brand image and product perceptions

      Working Papers / Refereed Proceedings: (Selected)

 

Kim, J. and Forsythe, S. (2009). Functional and hedonic roles of Dynamic Product Imagery for online shopping. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings.

Liu, C., & Forsythe, S. (2009). Examining post-adoption online purchasing intensity and channel stickiness. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Forsythe, S., Byun, S. E., & Kwon, W.-S. (2009). Gone with the wind: Consumer decision making under limited availability conditions. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Harben, B., Kwon, W.-S., & Forsythe, S. (2009). Predicting consumers’ cause-brand alliance attitude: The influence of cause involvement, message source, perceived motivations, and cause-brand fit. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Aghekyan-Simonian, M. & Forsythe, S. (2009). The role of product brand image and store image on online purchase intentions. American marketing Association/ American Collegiate Retailing Association (AMS/ACRAA) Triennial Retailing Conference Proceedings.

Kim, J. & Forsythe, S. (2009). Adoption of dynamic product imagery: Generation Y, X and Baby Boomers. Academy of Marketing Science/American Collegiate Retailing Association (AMS/ACRA) Triennial Retailing Conference Proceedings.

Dai, B. & Forsythe, S. (2009). Perceived (un)fairness of dynamic pricing and its impact   on consumer behavioral outcomes. American Collegiate Retailing Association (ACRA) ConferenceProceedings.