Shu-Wen Tseng, IDSA
Assistant Professor



Areas of Expertise:
Product Design User
Interface Design
Human Factors
Product Semantics


Shu-Wen Tzeng received a bachelor of science in Industrial Design from National Cheng-Kung University, Taiwan and a master of industrial design from Auburn University. She worked for Darfon Electronics ( BenQ Group) Design Center as a design manager with expertise in consumer electronics. Over the past nine years, she has received two IF (International Forum Design, Hannover, Germany) awards and three G-Mark (Good Design Award, Tokyo, Japan) awards. The research Professor Tzeng has undertaken at AU is informed by her professional experience and expertise in the area of product design and development. Her research interests are in the user interface design domain where user cognition and product semantics are of the utmost importance and the interaction design domain where end users interface with increasingly complex devices and seek for better user experience. Shu-Wen joined the Department of Industrial and Graphic Design at Auburn University as an assistant professor in 2008.

Educational Background:
M.IND Auburn University
B.S. National Cheng Kung University, Taiwan, R.O.C.


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