08:30 Registration / Coffee and donuts
09:00 Welcome
Dan Bennett, Dean CADC /
Clark Lundell, DIGD
John Morgan, GDES / AIGA President Ben Dicks
Bret Smith, INDD / IDSA President Alex Thompson
09:30 Chuck Pelly, Designworks/USA
10:30 Break
10:45 Jordan Craddock + Gretchen Coss, Gallagher Associates
11:45 Comments: John Morgan, Bret Smith
12:00 All Facility Tour of Wallace Center, AIGA, IDSA, Pelly, Craddock + Coss
12:30 Cook Out
01:00 One on one reviews in INDD/GDES studios
02:30 Closing Remarks by Speakers in Wallace 107
03:00 Adjourn

CHUCK PELLY : President | CEO Charles “Chuck” Pelly, Graduated from Art Center College of Design in 1960. He began his professional career as a designer working for McFarland, Lathem –Tyler and Jensen, Inc., where he designed exhibits and educational toys for Mattel.

Feeling that he needed a broader perspective on design, Chuck boarded a tramp steamer for Sweden where he studied industrial design at Konstfackskolan in Stockholm. After studying in Sweden, he returned to the United States, landing a design position with the prestigious firm of Henry Dreyfus Associates. During the next ten years he completed projects for Polaroid, John Deere, Hyster, American Airlines, and American Standard. His work at Dreyfus was honored in ID Magazine’s Annual Design Review on ten occasions.

Chuck left Henry Dreyfus Associates in 1972 to found his own design firm, Designworks. Over the next 23 years his firm grew from a three- person staff into a prominent international design consultancy with 48 staff and $7 million in revenue. Designworks’ outstanding design for Nokia, General Motors, Chrysler, Ford, Volvo, Compaq Computer, Microsoft, Intel, Deutsche Bahn, Siemens, Motor Coach Industries, Haworth Office Furniture, Scott, Magna International, Akai, Hughes Aircraft, Disneyland, Deere & Co., Teledyne, BMW, and many other major companies attracted the attention of BMW who purchased a 50% ownership In Designworks in 1991.

In 1995, Chuck became the president and CEO of Designworks/USA, a BMW company in Newbury Park, CA and Munich, Germany. Over the next five years Designworks became an interdisciplinary leader in transportation, product, and new-media design. Designworks/USA was instrumental in the design of the BMW X5 Sports Activity Vehicle, and the award winning BMW3 Series, Electric EV2, Zeta Concept, and Range Rover.

Since 2000, Chuck has served as a corporate strategist and designer for creative development at the Design Academy in Woodland Hills, CA. As the co-founder of Design Academy, Chuck helps corporations, universities and governments achieve their business objectives by leveraging the value of design through a holistic perspective. In addition to his work with the Design Academy, Chuck teaches at Art Center, California State University at Long Beach, and California Institute of the Arts. Chuck is a past president of the Industrial Designers Society of America. He holds more than 40 U.S. and foreign patents and has been interviewed by leading design publications in the US and abroad. He has written over 50 articles and publications and has received numerous awards for his design work..

GRETCHEN COSS : Project Executive | Director of Business Development
Gretchen is Director of Business Development for the Environmental Graphics and Branding divisions of Gallagher & Associates. She previously served as Principal of Douglas | Gallagher Chicago. Her experience also includes positions with Gensler/LA as Director of Graphics and Owner/Principal of Coss Creative for 11 years.

Ms. Coss has extensive experience in brand management and experience design, as well as large-scale mixed-use/entertainment projects and museum exhibitions across the country. Gretchen is well versed in the development of comprehensive marketing campaigns and the translation of those marketing messages to the 3-dimensional environment. She has participated on collaborative teams, both nationally and internationally, designing communications systems for mass audiences, whether in retail environments, museum venues, international airports, or the rapidly changing business and entertainment environments. Representative clients include SONY, Dreamworks/SKG, Disney, ABC Entertainment, and The Smithsonian Institution. She is currently working on Twinbrook Commons Mixed-Use Development with the JBG Companies, National Harbor with Meridian and multiple mixed-use developments with Kettler.

Gretchen served on the Board of Directors for the Society of Environmental Graphic Design (SEGD) for six years and she is past president of the organization. Her involvement in education initiatives over the years includes serving as an Adjunct Professor at the Corcoran College of Art and Design, giving numerous lectures and many writing projects. She has recently completed a book project focused on brand management and its extension to the built environment. Her affiliations also include AIGA, DCBIA, and the ULI Entertainment Design Council. Gretchen received her Bachelor of Fine Arts degree from Arizona State University in 1982.

Jordan Craddock, originally from Ozark, Alabama, graduated from Auburn University with a B.F.A. in Graphic Design in the Spring of 2007. Upon graduation, she was eager to move to Washington, DC to pursue her career as a graphic designer. She quickly found herself on the doorsteps of one of the largest exhibit design firms in the country, Gallagher & Associates (G&A). Within the last two years, she has been given many opportunities to develop as a young designer at G&A; hence furthering her education and broadening her outlook on the applications of graphics in an immersive environment. She has been a key designer on many projects at G&A — from proposals and concepts to final production, she has seen many projects come to fruition while others are projected to be completed in the years to come. Such projects include the pathways at The Franklin Institute in Philadelphia and the redesign of The Jimmy Carter Presidential Library and Museum in Atlanta, GA.