AU-survey

6/30/99

Roy Summerford

ALABAMIANS GIVE AUBURN UNIVERSITY HIGH MARKS IN STATEWIDE SURVEY

AUBURN -- Alabama residents give Auburn University high marks for its contributions to the state, according to a recent statewide survey conducted by the AU Center for Governmental Services.

The telephone survey, conducted in April for AU's offices of University Relations and Outreach, shows that Alabama residents give AU favorable ratings for its impact on the state's economy, the quality of life in Alabama and for attracting industry to local communities.

Other major findings included:

** The majority believe AU is competitive in attracting the best 
students and that Auburn graduates are well prepared to compete 
in the job market.
** More than three-fourths of the respondents rate Auburn as one 
of the best universities in the South and the nation.
** About half the respondents say their family has benefitted from 
research conducted at Auburn and from AUšs outreach or extension services.
** More than three-fourths of the respondents have watched an Auburn 
athletic event on television in the past year.
** More than half of the respondents have seen a TV advertisement for 
Auburn within the past year.
** AU is well-known within the state. Two-thirds of respondents are very 
or somewhat familiar with the university.

The survey also revealed that Auburn enjoys a much higher rate of support from people who either attended AU or had an immediate family member who attended Auburn. However, support remained high among those with no direct connection to the university.

Seventy-two percent of those with family connections to Auburn agreed that AU provides essential services to the state, while 56 percent of those without family connections to AU felt likewise.

Less than 3 percent of those without family connections to AU and only 1.3 percent of those with such connections felt that Auburn does not provide essential services to the state. Only 1.3 percent of those with and 7.5 percent of those without family connections had no opinion on the question.

The CGS report notes that nearly all the respondents believe the state receives a good return for its investment in Auburn. More than 90 percent agreed that Auburn graduates are well prepared to compete in the job market, Auburn helps to create jobs in Alabama and Auburn provides essential services to the state.

The survey questionnaire was developed in University Relations to assess the image of AU by the people of Alabama, edited and revised by Governmental Services and University Relations with input from AU Outreach and was administered by CGS-trained callers. The results will aid those units in planning communication objectives and strategies.

About 400 people statewide,18 years and older, were polled in the random survey, which carried a statistical confidence level of 95 percent. A CGS report notes that if conducted in the same manner 100 times with other Alabamians, the results of 95 polls would be expected to fall within plus or minus 5 percent of the current findings.

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june99:AU-survey

CONTACT: For survey methodology: Karen Khodadadi at Center for Governmental Services, 334/844-1914. For uses of results: Pete Pepinsky, University Relations, 334/844-9999, and/or Vice President for Outreach David Wilson, 334/844- 5700.