AU-germany

3/11/99

Bob Lowry (lowrygr@mail.auburn.edu)

AU PROFESSOR PICKED FOR SIX-MONTH STINT AT GERMAN THINK TANK

AUBURN -- A management professor in Auburn University's College of Business has been selected for a six-month stint as a guest professor at a prestigious think tank in Germany.

William Boulton, the Olan Mills Professor of Strategic Management at AU, will work at the Universitatsseminars der Witschaft -- known as USW -- from March 15 until Sept. 12.

USW -- one of the largest executive development institutes in Europe -- is housed in an ancient moat-surrounded castle just outside Cologne, Germany.

At USW, Boulton will conduct research in the areas of strategy and technology management, comparative strategies in high-tech industries and product development and innovation.

He will also teach and write case studies in those subjects and provide consultation with the USW academic director and staff. His first course will begin March 25.

"They've invited me over there to basically develop cases to use in their programs in high-technology areas and product development, and also to teach their people how to teach cases," says Boulton.

"What I'm going to do is what I've just finished in Asia over the past four or five years," he says. "I'm going to look at European countries in terms of their economic development strategies. They're not responding as quickly as Asian countries have done.

"They're tied into history and they're tied into their old bureaucratic systems, and they're not responding as quickly to changes. So, it's going to be interesting to go over there and see what they're doing. I now have a benchmark to compare them against because of all my work in Asia.

Boulton will be focused on France, Germany, Italy and the United Kingdom, but will also do some work in eastern Europe

At Auburn since 1990, Boulton has a doctorate in business strategy and policy from the Harvard Business School.

He is a widely respected scholar on Japanese industrial development and management, having lived and worked in Japan as an executive, professor and research scholar.

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mar99:AU-germany

CONTACT: Boulton, 844-6529 (boulton@business.auburn.edu); click here to visit Boulton's website.