MKTG3810

Foundations of Marketing

Syllabus, Spring, 2013

PowerPoint Slides
Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 9B, Pricing problems

Chapter 10

Chapter 11

Chapter 12

Chapter 13

Links
Tiger Cub - Official University student  handbook
Google -- a search engine
Consumer Expenditure Survey
US Census
Yellow Pages
Survey of Buying Power

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