D. Ross Heck, Professor of Graphic Design, Auburn University
Web Site: www.auburn.edu/~heckdon
Office: 217 Wallace Center
Office Hours: 10:30 – 11:30 M, T, W, H, F
Class Meeting: TBA
:: No cell phones
:: No loud music
:: No spray glue or fixatives
:: No food or drink
Prerequisite: GDES 2210, GDES 2220, Junior/Senior in standing
Recommended Prerequisite: GDES 3200 Intro to Graphic Design
The students will be part of a 10-12 day excursion to Dublin, Ireland. The course will revolve around actual photography and design opportunities. There will be a range of photography and experimental photography. Students will work individually and in groups throughout the semester.
To introduce various photography opportunities. To develop positive work habits in image and layout development, execution and presentation; and to enhance students ability to apply design and layout skills to communication problems.
:: to develop an awareness of professional design for specific clients
:: to assemble a portfolio of printed/web related work that displays professionalism in terms of visual problem solving, concept development, and craft/presentation for real clients
:: to assist the visual continuity and effective informational hierarchy in various design projects
:: to further develop personal methodologies that aid in creative problem solving
Attendance in visual design studio is essential to derive the full benefit of instruction. Therefore, it will be the policy of this class to allow a maximum of three absences (excused or unexcused) for the term. Any further absence will result in the reduction of your final average by one letter grade per additional absence.
:: Three lates count as one absence, as does arriving for class unprepared.
:: In case of an emergency, effort will be made to accommodate student needs; however, it is the student's responsibility to provide appropriate communication and documentation, and to complete all coursework on time, regardless of absences.
I will respond to e-mail within two days, if possible. I may respond in person. I am allways available via office hour appointments. Please use the provided signup sheet outside my office door.
:: You are expected to work in class.
:: There is a direct relationship between the amount of work you do and the quality of your final projects. You will be expected to come to class with work that demonstrates significant improvement since the last class meeting.
:: Your work should exhibit clear communication in both its visual and verbal components. For each project you will produce a bound book that documents your design process from preliminary brainstorming, through concept development, to final solution. Guidelines will be provided. Each process book will be turned in with its appropriate project and will receive an individual grade. The individual process book grades will then be averaged and this average will count as one project grade in the determination of your final grade.
:: All projects will receive equal weight in the determination of your final grade.
:: Evaluation of projects will be based on evidence of well developed concepts, effective visual execution, and excellent craftsmanship.
:: Preparation of daily work and participation during critiques and class discussions will also affect your grade.
A deadline will be set for each assignment. To receive a passing grade, the assignment must be complete at the time of the critique (including presentation). Any project complete on time may be revised. Any project not complying with the deadline will receive a grade of "F", and may not be revised. (Personal absence will not excuse one's work from a deadline. Again, if you are sick or absent the day of a critique, your project must be turned in even if you don't attend the critique.
Students with Disabilities
:: Students who need special accommodations in class, as provided for by the American Disabilities Act, should arrange a confidential meeting with the instructor during office hours the first week of classes - or as soon as possible if accommodations are needed immediately. You must bring a copy of your Accommodation Memo and an Instructor Verification Form to the meeting. If you do not have these forms but need accommodations, make an appointment with the Program for Students with Disabilities, 1244 Haley Center, 844-2096.
Each assignment will be graded individually after a general class critique. Projects will be returned with a brief explanation of the grade. Your final grade will be an average of individual grades plus consideration for attendance, professional preparedness, presentation, and craft.
:: All grade form evaluations will be hand delivered or e-mailed
:: You must have access to your university assigned e-mail.
|A: 4.0||A-: 3.7||B+:3.3|
|B: 3.0||B-: 2.7||C+:2.3|
|C: 2.0||C-: 1.7||D+:1.3|
|D: 1.0||D-: 0.7||F: 0.0|
You will submit a final portfolio on the next last day of class that consists of all projects and process books completed for the course.
InDesign CS5 will be used for the final assembly and output of all multi-page print projects in this class. Adobe Illustrator may be used for posters. Adobe Photoshop may be used for image manipulation only. Basic instruction on the use of software will be provided as needed. However, students are expected to acquire needed software reference books and actively pursue their own technical expertise. Software problems will not excuse late or inadequate work. It is also the student's responsibility to allow sufficient time for service bureau output. Printing problems will not excuse late work.
:: The notebook should be complete, well organized, and able to function as a resource for future use.
The notebook will contain the following:
:: technical notes and handouts
:: assignment notes: in class as well as out of class research (images and analysis)
:: critique notes
:: unmounted prints with notes addressing problems / thinking processes / computer processes
:: All documentation should be presented chronologically and neatly as single pages.
:: Maintain your process book as you work on each project. Do not wait until the night before a project is due to organize its process book.
:: As you have questions about this assignment, ask them. The process book should be a help to you, not a burden.
:: Potential employers often ask to see evidence of your design process. Don't throw your work away when the project or semester is finished.
What to include
:: annotated photos, photocopies, scans, samples, and other visual research
:: thumbnail sketches / notes
:: questions to ask in class
:: roughs with evaluative notes (self generated, peer generated, critique generated)
:: copywriting (notes, rough drafts, final draft)
:: type studies / notes
:: color studies / notes
:: semi-comps with evaluative notes (self generated, peer generated, critique generated)
:: anything else that enters into your design / thinking process
:: The documentation of the “Collaborative Traveling Studio Abroad 2011” in Dublin, Ireland. — documenting the Industrial Design students in their studio environments while in Dublin, Ireland. The students will have photography assignments each day that focus on the students involvement in the program, the Irish culture found in Dublin, the design, the environment, museums, tours, architecture, fashion, ect. The students will design a publication or an eight panel brochure that would be used to promote the Industrial Design Ireland program and possibly serve as the application to enroll in the program.