D. Ross Heck, Professor of Graphic Design, Auburn University
E-mail: heckdon@auburn.edu
Web Site: www.auburn.edu/~heckdon
Office: 217 Wallace Center
Telephone: 334.844.3386
Office Hours: 10:30 – 11:30 M, T, W, H, F
Class Meeting: 1:00 – 2:50 M, W, F
:: No cell phones
:: No loud music
:: No spray glue or fixatives
:: No food or drink
Prerequisite: ARTS 1120, ARTS 1210, ARTS 1220, two 1000-level Art History courses, 6 hrs. of University Core
Curriculum. Minimum 2.5 grade-point average in pre-requisite courses and department approval. Design and production processes, preparation of design for printing, paper, copyright, electronic techniques, and related subjects. Emphasis on presentation and visualization of concepts.
Course Objectives
:: to teach the student the basic methods of preparing design projects for print reproduction.
:: lectures on the history of printing, present day printing methods, and production assignments utilizing the tools and terminology of printing.
Attendance
:: Attendance in any Visual Design classes is imperative in order to derive the full benefit of instruction. You will be expected to work in class. Each student is allowed three absences after which time each absence will result in the lowering of your final grade by 1 letter grade. Four lates count as an absence.
E-mail: heckdon@auburn.edu
:: I will respond to e-mail within two days, if possible. I may respond in person. I am allways available via office hour appointments. Please use the provided signup sheet outside my office door.
Exams/Quizes
:: There will be two exams, a mid-term and final. I may or may not give the final depending on coursework deadlines. I do not give makeup exams. The exams are reviewed in class and are structured to aid your final grade.
Deadlines
:: A deadline will be given for each assignment. Students not meeting the deadline will receive a grade of "F". Personal absence will not be accepted as an excuse for late work. To receive a passing grade you must turn in assignments complete and on time.
Portfolio
:: Your portfolio will be graded on execution, craftsmanship, and progress. Your final portfolio will be turned in on the last day of class for this semester. The work should be complete and contained in some type of professional portfolio. The final portfolio will constitute a major portion of grade, however, test, attendance, performance in class, professional attitude, and work habits will also be taken into consideration.
Students with Disabilities
:: Students with disabilities must be formally registered with the disabilities program office at 1244 Haley Center.
Grades
:: I will grade each project, quiz, or exam with the same weighted outcome using the grading scale below.
| Grading Scale | ||
| A: 4.0 | A-: 3.7 | B+:3.3 |
| B: 3.0 | B-: 2.7 | C+:2.3 |
| C: 2.0 | C-: 1.7 | D+:1.3 |
| D: 1.0 | D-: 0.7 | F: 0.0 |
:: Averaging the total number of grades to reach the final grade.
Final Portfolio:
:: You will submit a final portfolio on the next last day of class that consists of all projects and process books completed for the course.
Process Notebook Guidelines
:: The process book is a visual / verbal record of your design process, thinking, and effort.
:: All documentation should be presented chronologically and neatly as single pages.
:: Thumbnails, roughs, type studies, computer comps. etc. provide important evidence of the visual development of each project. However, written notes (brainstorming, research notes, critique notes, written responses to printouts, etc.) are essential indicators of the conceptual development of each project and of your thinking process. A process book lacking adequate written documentation will not receive a grade higher than C, regardless of its visual merit.
:: Project deadlines apply to process books. Late work will not be accepted.
:: Maintain your process book as you work on each project. Do not wait until the night before a project is due to organize its process book.
:: Each process book will receive an individual grade. At the end of the semester, process book grades will be averaged and this average will count as one project grade in the computation of your final grade. This grade can help you or hurt you in borderline situations.
:: As you have questions about this assignment, ask them. The process book should be a help to you, not a burden.
:: Potential employers often ask to see evidence of your design process. Don't throw your work away when the project or semester is finished.
What to include
:: notes, lists, mind maps, bibliographic information, etc., from brainstorming and research
:: annotated photos, photocopies, scans, samples, and other visual research
:: thumbnail sketches / notes
:: questions to ask in class
:: roughs with evaluative notes (self generated, peer generated, critique generated)
:: copywriting (notes, rough drafts, final draft)
:: type studies / notes
:: color studies / notes
:: semi-comps with evaluative notes (self generated, peer generated, critique generated)
:: anything else that enters into your design / thinking process