Schedule of Case and Examination Assignments
MT498 - Marketing Strategy


DATE BACKGROUND
READING
CASE
NAME
TEAM
NUMBER
10/08 Importatores Quetzal Practice
Case
10/10 Text Pages
709-725
Republic National Bank Practice
Case
10/15 First Examination on Lecture Material
and on Frito-Lay's Dip Case
10/17 Text Pages
41-48
Jones-Blair Company Team #1
10/22 Text Pages
111-118
Ms-Tique Corpotation Team #2
10/24 Text Pages
156-166
American Airlines Three-Class Team #3
10/29 Text Pages
156-166
Manor Memorial Team #4
10/31 Text Pages
271-281
Morgantown Furniture
Both A & B
Team #5
11/05 Text Pages
271-281
Club Med Espana Team #6
11/07 Second Examination on Lecture Material
and on South Delaware Coor's Case
11/12 Text Pages
362-371
Zoecon Corporation: IGR
(as corrected typo on page 380)
Team #6
11/14 Text Pages
362-371
Goodyear Tire & Rubber Team #5
11/19 Text Pages
421-429
Burroughs Wellcome: Retrovir Team #4
11/21 Text Pages
421-429
Warner-Lambert: Niconil Team #3
12/03 Text Pages
506-515
Marshal Museum of Art Team #2
12/05 Text Pages
563-567
Tyler Pet Food Team #1
12/12 Final Examination on Lecture Material
and on Carrington Carpet Case