Schedule of Case and Examination Assignments
MT631 - Marketing Management


DATE BACKGROUND
READING
CASE
NAME
CASE
NUMBER
10/08 Importatores Quetzal 1
10/10 Text Pages
709-725
Republic National Bank 2
10/15 Text Pages
41-48
Visiting Executive
10/17 First Examination on Lecture Material
and on Frito-Lay's Dip Case
10/22 Text Pages
111-118
Ms-Tique Corpotation 3
10/24 Text Pages
156-166
American Airlines Three-Class 4
10/29 Text Pages
156-166
Manor Memorial 5
10/31 Text Pages
271-281
Morgantown Furniture
Both A & B
6
11/05 Text Pages
271-281
Club Med Espana 7
11/07 Second Examination on Lecture Material
and on South Delaware Coor's Case
11/12 Text Pages
362-371
Zoecon Corporation: IGR
(as corrected typo on page 380)
8
11/14 Text Pages
362-371
Goodyear Tire & Rubber 9
11/19 Text Pages
421-429
Burroughs Wellcome: Retrovir 10
11/21 Text Pages
421-429
Warner-Lambert: Niconil 11
12/03 Text Pages
506-515
Marshal Museum of Art 12
12/05 Text Pages
563-567
Tyler Pet Food 13
12/12 Final Examination on Lecture Material
and on Carrington Carpet Case