Hugh J. Guffey, Jr. College of Business Auburn University

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MARKETING RESEARCH METHODS SPRING SEMESTER 2004 SUMMER SEMESTER 2004 FALL SEMESTER 2004 SPRING SEMESTER 2005 SUMMER SEMESTER - First Mini-Session 2005

A general survey of the field of marketing research.     Prerequisites: 2.2 GPA, an earned grade of C or better in MKTG 3310.

MARKETING ON THE INTERNET FALL SEMESTER 2000 SPRING SEMESTER 2001 FALL SEMESTER 2001 SPRING SEMESTER 2002 FALL SEMESTER 2002 SPRING SEMESTER 2003 FALL SEMESTER 2003

An introduction to marketing on the Internet - Principles and Strategy.     Prerequisites: 2.2 GPA, an earned grade of C or better in MKTG 3310 and completion of the COB Information Technology requirement.

MARKETING STRATEGY Seeking a Competitive Advantage Competitive advantage is established via either cost leadership for management firms or differentiation for marketing firms. FALL QUARTER 1996 SPRING QUARTER 1997 SUMMER QUARTER 1997 FALL QUARTER 1997 SPRING QUARTER 1998 SUMMER QUARTER 1998 FALL QUARTER 1998 WINTER QUARTER 1999 SPRING QUARTER 1999 SUMMER QUARTER 1999 FALL QUARTER 1999 WINTER QUARTER 2000 SUMMER QUARTER 2000 FALL SEMESTER 2000 SPRING SEMESTER 2001 SUMMER SEMESTER 2001 - Second Session FALL SEMESTER 2001 SPRING SEMESTER 2002 SUMMER SEMESTER 2002 - First Session FALL SEMESTER 2002 SPRING SEMESTER 2003 SUMMER SEMESTER 2003 - First Session FALL SEMESTER 2003 SPRING SEMESTER 2004 SUMMER SEMESTER 2004 FALL SEMESTER 2004 SPRING SEMESTER 2005 SUMMER SEMESTER - First Mini-Session 2005

An integrative capstone course for marketing majors with emphasis on strategic planning.     Prerequisites: 2.2 GPA, an earned grade of C or better in MKTG 4360 and in 6 hours of marketing electives.

PRINCIPLES OF MARKETING FALL SEMESTER 2005 SPRING SEMESTER 2006 FALL SEMESTER 2006 SPRING SEMESTER 2007

A general survey of the field of marketing covering marketing channels, functions, methods and institutions. Prerequisites: a cumulative 2.2 GPA, junior standing and, a passing grade in ECON 2020.