MT498 - MARKETING STRATEGY
Course Calendar Fall 1997

DATE & ASSIGNMENT
MONTH TUESDAY THURSDAY
SEPTEMBER
23rd
Introduction

The nature of Marketing Management
The nature of demand

VIEW EXCERPTS FROM
GSW PRESENTATION

GREAT SOUTHERN
WOOD PRESERVING
25th
Competitive
Advantage

Basic strategic marketing tools

VIEW MAYTAG VIDEO

MAYTAG

30th
Marketing Audit

Additional tools
Normative Strategies

VIEW WHARTON VIDEO

WHARTON EXEC
TRAINING

OCTOBER
2nd
Strategic
Marketing Process

Chapter 1, pp. 1-32
Chapter 2, pp. 33-48

Analysis
Planning
Implementation
Control

VIEW MOTORCYCLE VIDEO

HARLEY-DAVIDSON

KAWASAKI

VALS II
7th
Marketing
Decision Making

Chapter 3, pp. 49-58

Problem definition
Evaluating alternatives
Evaluative criteria

SORZAL DISTRIBUTORS
9th
Choice Dilemma

Viability
Ranges of preference

REPUBLIC NATIONAL BANK
14th
Expectations

Chapter 4, pp. 59-68

Expected Monetary Value
Expected Opportunity Loss
Expected Value of Perfect Information

SOFT & SILKY SHAVING GEL
16th

FIRST EXAM

Exam will cover lectures, videos, exercises and in-class cases.

Examination
21st

Chapter 5, pp. 159-165

SOUTH DELAWARE COORS
23rd

Chapter 6, pp. 203-215

PERPETUAL CARE HOSPITAL
28th

ZOECON
CORPORATION

FLEA NEWS
30th

Chapter 7, pp. 297-306

CARRINGTON FURNITURE A&B
NOVEMBER
4th

Chapter 8, pp. 383-392

MASTERTON MILLS, INC
6th

DELL COMPUTER CORPORATION

DELL ONLINE
11th

SECOND EXAM

Exam will cover lectures, videos,
exercises and in-class cases since first exam.

Examination
13th

Chapter 9, pp. 453-461

SOUTHWEST AIRLINES

SOUTHWEST HOME GATE
18th

ATLAS ELECTRONICS
20th

Chapter 10, pp. 533-541

CIRCLE K
THANKSGIVING HOLIDAYS

November 24-30
DECEMBER
2nd

MACON INSTITUDE
OF ART & HISTORY
4th

Chapter 11, pp. 581-585

SHOW CIRCUIT FROZEN
DOG DINNER
FINAL EXAM

Monday December 8, 1997
1:30 PM

Final exam will cover lectures, videos, exercises and in-class cases since second exam plus FRITO-LAY SUNCHIPS: MULTIGRAIN SNACKS.

Examination

Graduation is Monday December 15, 1997