MT498 Summer 1997 Calendar

	DATE & ASSIGNMENT
MONTH	TUESDAY	THURSDAY
JUNE	17th Introduction The nature of Marketing Management The nature of demand VIEW EXCERPTS FROM GSW PRESENTATION GREAT SOUTHERN WOOD PERSERVING	19th Competitive Advantage Basic strategic marketing tools VIEW MAYTAG VIDEO MAYTAG
JUNE	24th Marketing Audit Additional tools Normative Strategies VIEW WHARTON VIDEO WHARTON EXEC TRAINING	26th Strategic Marketing Process Analysis Planning Implementation Control VIEW MOTORCYCLE VIDEO HARLEY-DAVIDSON KAWASAKI VALS II
JULY	1st Marketing Decision Making Problem definition Evaluating alternatives Evaluative criteria IMPORTADORES QUETZAL Practice Case	3rd Choice Dilemma Viability Ranges of preference REPUBLIC NATIONAL BANK Practice Case
	8th Expectations Expected Monetary Value Expected Opportunity Loss Expected Value of Perfect Information MS-TIQUE Practice Case	10th FIRST EXAM Exam will cover lectures, videos, exercises and practice cases. EXAMINATION
	15th TEAMS 1A & 1B FIRST CASE	17th TEAMS 2A & 2B FIRST CASE
	22nd TEAMS 3A & 3B FIRST CASE	24th TEAMS 4A & 4B FIRST CASE
	29th TEAMS 5A & 5B FIRST CASE	31st TEAMS 6A & 6B FIRST CASE
AUGUST	5th TEAMS 6A & 6B SECOND CASE	7th TEAMS 5A & 5B SECOND CASE
	12th TEAMS 4A & 4B SECOND CASE	14th TEAMS 3A & 3B SECOND CASE
	19th TEAMS 2A & 3B SECOND CASE	21st TEAMS 1A & 1B SECOND CASE
	FINAL EXAM Monday August 25, 1997 1:30 PM EXAMINATION

Graduation is Friday August 29, 1997