MT498 Spring 1997 Calendar

	DATE & ASSIGNMENT
MONTH	TUESDAY	THURSDAY
APRIL	1st Competitive Advantage The nature of Marketing Management The nature of demand Basic strategic marketing tools VIEW MAYTAG VIDEO	3rd Marketing Audit Additional tools VIEW WHARTON VIDEO
	8th Strategic Marketing Process Analysis Planning Implementation Control Normative Strategies EXCERPTS FROM GSW PRESENTATION VIEW MOTORCYCLE VIDEO	10th Marketing Decision Making Problem definition Evaluating alternatives Evaluative criteria IMPORTADORES QUETZAL Practice Case
	15th Choice Dilemma Viability Ranges of preference REPUBLIC NATIONAL BANK Practice Case	17th Expectations Expected Monetary Value Expected Opportunity Loss Expected Value of Perfect Information MS-TIQUE Practice Case
	22nd FIRST EXAM Exam will cover lectures, videos, exercises and practice cases.	24th TEAMS 1A & 1B FIRST CASE
	29th TEAMS 2A & 2B FIRST CASE
MAY		1st TEAMS 3A & 3B FIRST CASE
	6th TEAMS 4A & 4B FIRST CASE	8th TEAMS 5A & 5B FIRST CASE
	13th TEAMS 6A & 6B FIRST CASE	15th TEAMS 6A & 6B SECOND CASE
	20th TEAMS 5A & 5B SECOND CASE	22th TEAMS 4A & 4B SECOND CASE
	27th TEAMS 3A & 3B SECOND CASE	29th TEAMS 2A & 3B SECOND CASE
JUNE	3rd TEAMS 1A & 1B SECOND CASE
JUNE	FINAL EXAM Tuesday June 10, 1997 4:300 PM

Graduation is Friday June 13, 1997