| DATE & ASSIGNMENT | ||
|---|---|---|
| MONTH | TUESDAY | THURSDAY |
| SEPTEMBER | INTRODUCTORY REVIEW VIEW MAYTAG VIDEO |
MARKETING STRATEGY VIEW WHARTON VIDEO |
| OCTOBER | STRATEGIC PLANNING MARKETING AUDIT EXERCISE | STRATEGIC PLANNING AUDIT EXERCISE CONTINUED |
PROBLEM DEFINITION DECISION MAKING CASE #1 DISCUSSION | DECISION MATRICES & TREES CASE #2 DISCUSSION VIEW GSW VIDEO | |
VISITING EXECUTIVE JIMMY RANE EXAM REVIEW |
1ST EXAM |
|
MARKETING RESEARCH CASE #3 DISCUSSION |
PRODUCT/SERVICE STRATEGY CASE #4 DISCUSSION |
|
PRODUCT/SERVICE STRATEGY CASE #5 DISCUSSION |
PROMOTIONAL STRATEGY CASE #6 DISCUSSION |
|
| NOVEMBER | PROMOTIONAL STRATEGY CASE #7 DISCUSSION |
2ND EXAM |
DISTRIBUTION STRATEGY CASE #8 DISCUSSION |
DISTRIBUTION STRATEGY CASE #9 DISCUSSION |
|
PRICING CASE #10 DISCUSSION |
PRICING CASE #11 DISCUSSION |
|
| DECEMBER | REFORMULATION & CONTROL CASE #12 DISCUSSION |
COMPRENHENSIVE PROGRAMS CASE #13 DISCUSSION |
FINAL EXAM 4:30-7:00 PM |
Graduation is December 13, 1996
Term break is December 16 to January 7, 1997