| |
DATE & ASSIGNMENT |
| MONTH |
MONDAY |
WEDNESDAY |
| MARCH |
29th
Introduction
The nature of Marketing Management
The nature of demand
Historical Intro
Demand Response
VIEW EXCERPTS FROM
GSW PRESENTATION
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GREAT SOUTHERN
WOOD PRESERVING |
31st Competitive
Advantage
Basic strategic marketing tools
Strategic Process
VIEW MAYTAG VIDEO
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MAYTAG |
| APRIL |
5th Marketing Audit
Additional tools
Normative Strategies
"Off-the-shelf"
Brand Position
VIEW WHARTON VIDEO
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WHARTON EXEC
TRAINING
|
7th
Strategic
Marketing Process
Chapter 1, pp. 1-32
Chapter 2, pp. 33-48
Analysis
Planning
Implementation
Control
VIEW MOTORCYCLE VIDEO 
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HARLEY-DAVIDSON
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KAWASAKI
|
12th
Marketing
Decision Making
Chapter 3, pp. 49-58
Problem definition
Evaluating alternatives
Evaluative criteria
SORZAL DISTRIBUTORSCASE
DISCUSSION
QUESTIONS
|
14th Choice
Free Choice
Forced Choice
Irrational Choice
Regret
|
19th
Choice Dilemma
Viability
Ranges of preference
REPUBLIC NATIONAL BANK
CASE
DISCUSSION
QUESTIONS
|
21st
Expectations
Chapter 4, pp. 59-68
Expected Monetary Value
Expected Opportunity Loss
EVPI SOFT & SILKY SHAVING GEL
CASE
DISCUSSION
QUESTIONS
|
| 26th FIRST EXAM
EXAMINATION
REVIEW
Exam will cover lectures, videos, exercises and in-class cases.
EXAM
|
28thDELL COMPUTER CORPORATION
CASE
DISCUSSION
QUESTIONS
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DELL ONLINE
|
| MAY |
3rd
Chapter 5, pp. 159-165 SOUTH DELAWARE COORS
CASE
DISCUSSION
QUESTIONS
|
5th Chapter 6, pp. 203-215 PERPETUAL CARE HOSPITAL CASE
DISCUSSION
QUESTIONS
|
| 10th
ZOECON
CORPORATION
CASE
DISCUSSION
QUESTIONS
|
12th Chapter 7, pp. 297-306 CARRINGTON FURNITURE A&B
Lecture Slide
CASE
DISCUSSION
QUESTIONS
|
| 17th Chapter 8, pp. 383-392 MASTERTON MILLS, INC
Lecture Slides
CASE
DISCUSSION
QUESTIONS
|
19th Chapter 9, pp. 453-461 SOUTHWEST AIRLINES
CASE
DISCUSSION
QUESTIONS 
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SOUTHWEST HOME GATE
|
| 24th
SECOND EXAM
EXAMINATION
REVIEW
Exam will cover lectures, videos,
exercises and in-class cases since first exam.
EXAM
|
26th Chapter 10, pp. 533-541 CIRCLE K
CASE
DISCUSSION
QUESTIONS
|
| 31st 
MEMORIAL
DAY
HOLIDAY
|
|
| JUNE |
|
2ndMACON INSTITUDE
OF ART & HISTORY
CASE
DISCUSSION
QUESTIONS
|
| FINAL EXAM
EXAMINATION
REVIEWWednesday
June 9, 1999
5:00 PM
The final exam will cover the Circle K and Macon Institude cases only.
EXAM
|