Fall 1997 HUGH J. GUFFEY |
OFFICE: 234 Business Building OFFICE HOURS: 9:00-10:00 & 2:00-3:00 TH PHONE: (334) 844-2475 |
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TEXT: Kerin &
Peterson,
Strategic Marketing Problems: Cases and Comments,
8th edition (Prentice Hall, Englewood Cliffs, NJ), 1998. LECTURE NOTES: Copies of the lecture overheads are available at the University Bookstore. PREREQUISITES: You are required to sign-off on the departmental prerequisite form certifying that you have successfully completed the required prerequisites for this course. A 2.0 cumulative GPA is also required for admission in this course. A copy of this form is included in the lecture overheads packet that is available at the Bookstore. | 
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COURSE OBJECTIVE: The basic objective of this capstone course is to integrate the collection of knowledge you have acquired in your marketing and other business courses into an analytical, decision-making framework. As the prerequisites for this course are MT331, MT341, MT373, MT436 and 15 hours of departmental electives, it is assumed that you have sufficient background to deal with a variety of "marketing problems" in a decision-making environment. If an assigned case deals with a subject area with which you are not familiar, it is your responsibility to research and review the available literature on the topic. The lecture/discussion format will be used during the quarter.
Click here for a GENERAL OUTLINE of the lecture material.
For a copy of the COURSE CALENDAR click here. CASES: Every student will be responsible for thoroughly preparing each assigned case before coming into class. You are expected to be thoroughly prepared to critique and discuss the case if called on in class.
GRADE DETERMINATION: Your grade for the course will be determined
by your relative performance on three examinations. The following weights will be used in
determining your grade for MT498:
First Exam....................30% |
PERSONAL DATA INFORMATION: Each student is required to provide the instructor with selected personal data. This information briefly outlines your work experience, education and expectations for the course. This data is used by the instructor to customize the course content to address the needs of the class. You are also asked to provide a 4 digit code for the electronic posting of term grades. All collected information is confidential. You may transmit this data electronically by linking to the STUDENT REGISTRY by clicking here.
