Dr. Forsythe, Wrangler Professor and 2009 Auburn University Presidential Scholar, has published over 75 articles related to branding issues and consumer behavior in academic journals including Journal of Retailing, Journal of Business Research, Journal of Applied Psychology, Journal of Interactive Marketing, Clothing and Textiles Research Journal andedited proceedings. She serves as a reviewer for numerous journals and funding agencies including the National Science Foundation and as a consultant on brand and trademark infringement issues. She has received several national and international research awards, served as Editor of the Clothing and Textiles Research Journal, guest editor of Journal of Business Research, and as President of the American Collegiate Retailing Association. Dr. Forsythe has received competitive research awards totaling well over $1 million.
Department of Consumer Affairs