Chapter 2, Slide B - Importance of Communication in Society
2. Advertising - what are your favorite ads?
- a. Companies know the power of the word. Think of memorable phrases they use to sell their products.
- b. Some famous ones are "fly the friendly skies," "you are free to move about the country," "join the Pepsi generation," "do the dew"
- c. Cars-Chevy is "like a rock," at Ford "quality is number one," and with a Dodge you "grab life by the horns"
- d. Think of the time and money that go into the right words for advertising and you can appreciate the impact of words on society .