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Goals For 1999
Progress on the current year's goals is as follows:
- Goal 1 was to establish communication among a broad base of researchers through a web site.
Researchers at Nottingham Trent with direction from Auburn have developed an interactive web
page for the interchange of ideas relative to the women's in the U.S. and the international
community. This page is being linked to related resources and will serve as a centralized place for dialogue on the topic of fit preferences of women.
- Goal 2 involved understanding the body of literature that currently exists on fit of women's
apparel. Researchers are currently exploring research tools used to measure body cathexis,
clothing attitudes and behaviors, and fit preference by apparel product. Other variables being
explored include ready-to-wear sizing, reported problem areas in fitting, and basic demographics. A survey conducted in year 1 will be used as a pre-test of constructs and concepts on fit which will then be tested in a national survey ( to be conducted in the second year). Three graduate students
at Auburn and UNGC are preparing to use the survey developed by the research team to collect
data surveying college students, business and professional women, and a group of black business
and professional women. One of the surveys will be a web based questionnaire seeking responses
over the web.
- Goal 3 included developed probing and projective techniques and potential scenarios to be used in
focus group research. Researchers have organized a series of projective techniques that may
include body scanning, fit prototypes, and personal "best fit' articles of clothing. Researchers will
finalize probing and projective techniques in a December research meeting in Auburn with team
members [TC]2, Nottingham Trent and UNCG.
- Goal 4 for this year is to conduct a series of five focus groups with women in various market and
size segments to discuss beliefs, attitudes, and purchase behavior relative to fit. This process will
take place in March in either Atlanta or Raleigh. These focus groups will be a key element in
understanding how consumers think about and express fit preferences. There is no research
available in the public domain that focuses on a dialogue on fit. Focus groups will be taped and
transcribed for content analysis by the research team. Analysis will include a pre-determined coding format based on current literature and dialogue among researchers using
the web site. Initially, a panel of experts will examine the qualitative data for patterns of
consistency and diversity. Validation will be supported through publishing the results of the panel
of experts to the web site for discussion from a broader group of researchers.
- Goal 5 focuses on the development of a research model. Researchers have found that the key
element in developing any type of national survey involves understanding how the consumer
thinks about and expresses herself regarding a topic. Following the categorical analysis of the focusgroup dialogue, a research model will be developed to serve as a path to understanding and
testing concepts related to fit from consumers perspective.
Final analysis of information and verbiage from focus group discussions will be used to develop a research questionnaire for a national survey of women consumers of apparel products. The questionnaire design will include research
tools to define demographic and psychographic profiles of women and their beliefs, attitudes, and
intentions related to the fit of apparel. Data from this survey will be analyzed for significant beliefs and attitudes and demographic or psychographic factors that influence decisions and choices related to the fit of apparel.
The final phase of project will involve the development of an expert system to aid industry and consumers in decision-making related to the fit of women's apparel. Online
communications, focus group information, and survey data will be used to determine the best
approach for the development of an expert system. Functional fit experts identified by the
project work MIS professionals to define the structure and content of the expert systems in the
third year of the project.
Goals for this year's project include:
- Analyze data from focus groups and graduate research seeking patterns of behavior and attitudes relative to understanding the process and verbiage women use in discussing fit.
- Refine the model generated from the focuse group and preliminary survey data.
- Structure a research questionnaire
- Collect data from a group of women ages 20-55 in a national randomized survey.
- Analyze and interpret data from the national survey
Project I98-A08 Intelligent Systems
Sponsored by the
National Textile Center
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