Main Class Page For
MKTG 435 Services Marketing Spring, 2009

  • Downloadable Syllabus for MKTG 435 Spring, 2009

  • Product Service Bundling Example
  • Another Product Service Bundling Example
  • Dynamite Boys Reward Program Example - lotus version
  • Dynamite Boys Reward Program Example - excel version
  • Golf Course Time Shift Pricing Example Part 1
  • Golf Course Time Shift Pricing Example - lotus version
  • Golf Course Time Shift Pricing Example - excel version
  • Golf Course Time Shift Pricing Example Answer to Part D

  • Discount Clubs Additional Example
  • Consumer Quantity Discounts Additional Example
  • Break Even Pricing Additional Examples
  • Effect of Price Changes Additional Examples

  • Additional Basic Media Planning Program Example
  • Additional Coupon Promotion Example

    • Additional Rewards Program Example

    Additional Music Marketing Example

    Complaint Center Break Even Example

  • Sample Exam - Test 1 Spring 2001
  • Sample Exam - Test 1 Spring 2001 answers to questions 1-5

    • Take home data for - Test 1 Spring 2009

    Take home data for - Test 2 Spring 2009

    Take home data for - Test 4 Spring 2009