Main Class Page For
MKTG 432 Promotional Strategy Spring, 2006

• Downloadable Syllabus for MKTG 432 Spring, 2006

• Final Exam for MKTG 432 Spring, 2000
• Midterm for MKTG 432 Spring, 2000

• 2005 GMMI Handbook in Zip format

• Break-Even Promotional Strategy Examples
• Demographics Example
• Publicity Impact Example
• Discount Club and Frequency Program Examples
• Couponing Example
• Trade Promotion Pricing Example
• CPM, Reach & Frequency Example
• Sale Advertising Example
• Quantity Discount Example