Class Page For
Marketing & Consumer Theory Spring 2010

• Syllabus for Marketing & Consumer Theory Spring 2010

• Lecture 1 Outline

• Lecture 2 Outline

• Lecture 3 Outline

• Lecture 4 Outline

• Lecture 5 Outline

• Lecture 6 Outline

• Lecture 7 Outline

• Lecture 8 Outline

• Lecture 9 Outline

• Lecture 10 Outline

• Green Acres Seed Co Case

• Green Acres Seed Co Tables & Exhibits

• Solutions to Chapter 2 Problems

• Suggested readings for building personal wealth