In March of 2001, Arthur  Andersen Consulting, AKA Accenture, began running full page ads in major media outlets in the USA.  One ran in the New York Times and one ran in Newsweek. 

The ads were on a background of the U.S. Constitution with the words "We, the People" being the most obvious visual attraction. In a small, "window" in the center of the ad were the following words:

"My-democracy.com: Age of interactive democracy arrives, will Internet give government back to the people?"  Then, at the bottom of the ad, we find: "To see how emerging technology will transform business and government, visit accenture.com"

Notice we did not provide a hyperlink.  The reason for this is that one of the worlds' leading corporate consulting firm's website should not be visited by anyone interested in e-democracy, teledemocracy, participatory democracy, or by anyone interested in anything whatsoever to do with citizen empowerment or "giving government back to the people."

If one still wants to go there, here is what one will find:

  This is simply a trick to get people into the corporate website.  It is their

corporate homepage...and it is very difficult, at this point in time (mid-March 2001) to find "my-democracy" there.  What you will find is their great emphasis on their expertise to help the global economy continue to expand.  That's what Accenture is all about and precious little is about government or empowering citizens.

Should you locate the "my-democracy" part (use their search engine) you will simply find an obligatory statement about the empowering nature of the Internet for "open and immediate exchange of information;" to help change the "perception" of the people about government and to help them "influence" government.

After that, all that exists on this website are 5 articles you can read that are nothing more than the usual "reformist" kind that describes governmental on-line services, information, email and discussions.

As Porky Pig says at the end of each of his cartoons, "Th, th, th, th, th, that's all folks."

It's hard to figure out exactly why they ran these ads.  For some odd reason, maybe they are trying to get their new "brand" into the minds of teledemocrats.  But why?  Precious few of them can afford  to hire Andersen consultants.

      

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