Color is as significant to a graphic identity as images, symbols, and marks. The official colors of Auburn University are orange and blue.
As most designers know, precise color matching can be difficult depending on the medium, art, or special effects being used. OCM and Student Affairs recommend the following PMS colors for their proven versatility, long history of use, and quality consistency across multiple mediums.
For printing on paper, PMS 158 is recommended for Auburn orange. Because of its higher concentration of yellow, it is less intense and slightly more burnt in appearance than the often-used PMS 172. PMS 158 holds to a burnt orange better when it is screened in various tints, and the slightly muted color offers a more academic feel to print pieces than the brighter PMS 172, which also has a history of use at Auburn. PMS 172 tends to appear with a pink cast when screened. PMS 158 is also recommended for use in the university seal.
PMS 172 has been used in recent years, and is still recommended for color matching of materials used in merchandise such as fabrics and plastics and the printing of color on these items.
The accepted blue for Auburn is PMS 289.
When printing spot color, these PMS colors should be used. If printing in process color, use the CMYK values shown at right. A color match prior to printing of any kind should be obtained and viewed in advance whenever possible. When in doubt, please consult with OCM.