Minimal Design Standards for Publications

  1. The Auburn University logo should appear clearly and prominently on the front and back of publications to advance the image of Auburn, create an element of consistency and unity, establish a connection between areas and the university, and identify the publication as official, sanctioned Auburn information. It can appear alone or in combination with the name of the area or department, also used in appropriate logo format. As a general rule of thumb, the wordmark portion of the logo should be no smaller than one half an inch high on a standard 4” x 9” brochure, and proportionately larger for bigger publications.
  2. To protect trademark licensing agreements and promote a consistent visual identity, Auburn University logos and marks may vary in size, but cannot be altered, tampered with, modified, or overprinted, as described in further detail in this manual. No independent or conflicting logos should be used. For more information about appropriate use of Auburn’s federally registered trademarks, visit http://www.auburn.edu/trademarks.
  3. In a four-color publication, the full color version of the Auburn logos/marks/symbols is preferable, in official, approved Auburn orange and blue colors In one- or two-color publications, only approved two-color or single-color — orange, blue, black, or reverse white — should be used. Click here for Auburn’s official colors.
  4. The university seal should be used for formal or ceremonial documents only, and only in approved single-or full-color versions. It should not be used in marketing or promotional publications or on promotional merchandise (except for high-end merchandise approved by the Office of Trademark Management and Licensing).
  5. The back of publications should contain:
    • an Auburn University logo combined appropriately with the department name. Click here for logos. Student Affairs can prepare varying formats of approved logos for your area for maximum flexibility. Contact Chelsea Payne
    • the equal opportunity statement: Auburn University is an equal opportunity educational institution/employer. On occasion, the equal opportunity statement is utilized inside a publication rather than on the back cover
    • the university website (www.auburn.edu) or other applicable websites
    • the name of the department designing the publication and date (month/year) in small print, for archival and accuracy purposes
  6. In textual content, the Auburn University name must be used in full on first reference, and can be shortened to Auburn on second reference; the use of the university name is preferred in academic material, rather than the informal AU initials.

Project Request Form

If any department requires graphic design support for digital or printed publications, the project initiator must first fill out a “Project Request Form.” The completed form can be submitted to Chelsea Payne via email or hard copy.

There is a minimum 3-4 week turnaround time for any project request. However, some items (booklets, websites) may take longer. The sooner the office receives the request, the earlier the project can begin.

Photography Services

Photography is always helpful to illustrate a story. With advance notice, Student Affairs can provide photography support for activities and events. Arranging for photographic services is especially helpful to future efforts in designing publications and reporting news. To request photography support, contact Chelsea Payne two weeks or earlier to ensure photographic staff is available.

Division Logos

A logo must appear clearly and prominently on the front and back of all printed publications. It can appear alone or in combination with the name of the area or department, also used in appropriate logo format. As a general rule of thumb, the wordmark portion of the logo should be no smaller than one half an inch high on a standard 4” x 9” brochure, and proportionately larger for bigger publications.

In a four-color publication, the full color version of the Auburn logos/marks/symbols is preferable, in official, approved Auburn orange and blue colors. In one- or two-color publications, only approved two-color or single-color — orange, blue, black, or reverse white — should be used.

Logos seen below may be downloaded and can easily be placed into Word, Excel, Power Point and Adobe programs. Student Affairs can prepare varying formats of approved logos for your department or area for maximum flexibility. For questions concerning logo usage, read the minimal publication standards or contact Chelsea Payne.

Click on the desired logo to download.

Remember

  • Use Samford Hall Tower for formal promotional materials and academic materials.
  • Use interlocking AU for promotional, informal or athletic use.
  • Do not manipulate, rotate, distort, separate into components or combined with any other elements.
  • Do not “squeeze” or “stretch” the logo.
  • Do not change the font of the logo, wordmark or accompanying names of departments.
  • Do not allow images or typography to encroach upon the required clear space around the logo.
  • Do not overprint on the logo.
  • Do not place the logo over busy backgrounds.

Colors

Color is as significant to a graphic identity as images, symbols, and marks. The official colors of Auburn University are orange and blue.

As most designers know, precise color matching can be difficult depending on the medium, art, or special effects being used. OCM and Student Affairs recommend the following PMS colors for their proven versatility, long history of use, and quality consistency across multiple mediums.

Auburn Orange

PMS 158

For printing on paper, PMS 158 is recommended for Auburn orange. Because of its higher concentration of yellow, it is less intense and slightly more burnt in appearance than the often-used PMS 172. PMS 158 holds to a burnt orange better when it is screened in various tints, and the slightly muted color offers a more academic feel to print pieces than the brighter PMS 172, which also has a history of use at Auburn. PMS 172 tends to appear with a pink cast when screened. PMS 158 is also recommended for use in the university seal.

PMS 172 has been used in recent years, and is still recommended for color matching of materials used in merchandise such as fabrics and plastics and the printing of color on these items.

Auburn Blue

PMS 289

The accepted blue for Auburn is PMS 289.

When printing spot color, these PMS colors should be used. If printing in process color, use the CMYK values shown at right. A color match prior to printing of any kind should be obtained and viewed in advance whenever possible. When in doubt, please consult with OCM.

Printing Approvals

Any type of print order produced off campus – regardless of job size, quantity or monetary value – requires Office of Communications and Marketing approval. Procedures include a printing approval form or exemption from Office of Communications and Marketing before a piece can be printed. Procurement and Payment Services will not pay for items printed without this form. Please submit a hardcopy or pdf file to Chelsea Payne to ensure correct use of university marks and graphic standards. Three working days or less.