Colleges and universities have recently learned (in the past 25 years) what parents have known for a long time; Students gather more of their information from each other than they do from adults. In essence, they listen to each other more than anyone else. The Peer Education movement began in 1975 at the University of Florida. Now peer education can be found in virtually every industrialized nation. Peer education uses this concept of peer influence in a positive manner. Students are certified through training to educate each other. They learn information on excessive drinking, alcohol poisoning, driving under the influence, and underage drinking. They deliver their learning to their peers through informal chats and formal presentations. The great part of the peer education approach is having student leaders who have accurate information offering guidance, assistance and direction for their peers.