The Pillars; Robert E. Reed Gastrointestinal Oncology Research Foundation
With careful planning, loyal employees, and assistance from several area businesses, Robert (Randy) Reed, President of ABC Polymer Industries, has created a thriving company out of a predecessor that was once bankrupt. The group manufactures a wide range of plastic products for local and international customers that have been used in such locations as the Gulf Coast and the FIFA World Cup in South Africa. His accomplishment is made even more laudable, however, considering that in the midst of it all, he had to cope with the illness and death of one of his strongest advocates – his father, the late Robert E. Reed, who was chairman and CEO of RealtySouth, the largest residential real estate service in the state of Alabama.
“My father was diagnosed with pancreatic cancer in 2000 and he died in 2002,” Reed says. “It was a very difficult time for our family; he was our hero and our rock.”
Following his diagnosis, the Reed family turned to several top hospitals across the country in an effort to find the best cancer treatment; they consulted with MD Anderson Cancer Center in Houston and even flew to Memorial Sloan-Kettering Cancer Center in New York City. What they found, however, was that the best care lay right here at the University of Alabama at Birmingham (UAB).
A Ray of Hope
The family accompanied Robert E. Reed to Memorial Sloan-Kettering Cancer Center, but shortly after their arrival his condition worsened.
“We left the hospital to get something to eat, and when we came back the doctor told us there had been complications with my father and he was in a coma,” Reed says. “They didn’t think he would make it through the night. We were in total shock.”
Reed’s father was in a coma for one week when the family decided to sign a ‘do not resuscitate’ document and disconnected all life supports.
But his father didn’t die … in fact, he awoke from the coma.
“Miracles do happen,” Reed said. “But the world-renown doctor at Sloan-Kettering couldn’t operate on him and sent my dad home to die.”
Before dismissing the family, however, the doctor suggested they contact Dr. Martin Heslin at UAB, a former medical fellow who he considered to be his best student. Indeed, Heslin was able to operate on Reed’s father and, as a result, extended his life two more years. During that time, he was able to see the birth of three more grandchildren. According to Reed, Heslin was instrumental in easing his family through this difficult time.
“Not only did Marty handle the clinical side with complete professionalism, he took an interest in my father and our family. He made himself completely accessible. He followed up, came to visit my father, and talked to him over the phone. That is what separates the good doctors from the great doctors. Most of them are clinically very sound but [Heslin] went above and beyond the call of duty.”
A Gift to Others
Reed and his family feel very fortunate to have had a physician like Heslin in their time of need. It became their desire to help recruit and retain first-rate doctors at UAB, provide support for the cancer research they conduct, and alleviate the grief suffered by other families who are in similar situations.
“We felt like we could contribute toward making a difference for somebody else, another family,” Reed says. “We could help raise money to find a cure or to help fund care here in Birmingham at a place where people could have a good experience, as good as you can have.”
Reed’s brother Scott, who is the CEO of Oakworth Capital Bank, a company that offers complete financial services in the areas of commercial banking, wealth management, and private banking, spearheaded the effort to organize and develop the Robert E. Reed Gastrointestinal Oncology Research Foundation at UAB. Its mission is to raise money for patient care and to further investigate the underpinnings of gastrointestinal (GI)-related cancers.
“Randy and his family have been outstanding supporters of GI cancer research at UAB through the Reed Foundation,” Heslin says. “The Reed Foundation supports basic science and clinical trials in a ‘bench to bedside’ strategy where we have novel clinical trials open that are not available anywhere else in the country.”
The research efforts have uncovered a significant amount of insight into the biology of pancreatic tumors and, in particular, their ability to escape the more common drug treatments. Knowledge about this mechanism is allowing researchers to find alternative therapeutic approaches for pancreatic cancer.
The foundation, currently in its 6th year, holds an annual fundraiser called “Finish the Fight”, an Iron Bowl party named for a final request made by Robert E. Reed. It is scheduled to take place Thursday, Nov 18 at B&A Warehouse. There will be a cocktail buffet, complimentary wine and beer, silent auction, and music from the Fountain City Players.
The Reed family has turned a personal tragedy into hope for others. It’s this type of generosity that characterizes the city of Birmingham and its people
Robert (Randy) Reed is grateful for many things in his life. He’s indebted to several local businesses that aided his efforts to resurrect what is now ABC Polymer Industries, a company located in Helena for which he serves as President. He’s grateful for Dr. Martin Heslin, a UAB physician whose genuine concern and expertise in cancer biology resulted in a two-year extension of his father’s life. But perhaps most of all, Reed is thankful for a little piece of advice his father gave him when he decided he was ready to move off to the big city.
Birmingham, Ala., June 24, 2009 – At the ASA awards banquet held Tuesday evening at The
