College of Business

C. WAYNE ALDERMAN, Dean

AMITAVA MITRA, Associate Dean

THE COLLEGE OF BUSINESS prepares students to become effective and socially responsible managers of business and industrial organizations and government agencies and responsible citizens and leaders of society.

To achieve this goal, the College offers undergraduate programs leading to the Bachelor of Science in Business Administration. In addition, it offers graduate work for the degrees of Master of Business Administration (MBA), Master of Science (MS) in both Economics and Business Administration, Master of Accountancy (MAc), and the Doctor of Philosophy in Economics, and Management. For the degree of Master of Science in Business Administration (MS), students are currently being enrolled in finance, marketing and the Management Department concentration option of Human Resources Management. Students may also enroll in the Masters of Management Information Systems (MMIS) program. The College of Business and the School of Accountancy are accredited at the undergraduate and graduate levels by the American Assembly of Collegiate Schools of Business. Detailed information on graduate programs may be found in the "Graduate School" section in this Bulletin.

Curriculum

The undergraduate curriculum includes a two-year Pre-Business Program required of all students and a two-year Professional Option Program. These programs provide a balanced course of study for all students, with approximately one-half of the hours in business and economics courses and one-half in courses offered outside the College. The courses required have been selected so that all students will have access to the "common body of knowledge'' as designated by the American Assembly of Collegiate Schools of Business.

The Pre-Business Program, a plan followed by all business students in their freshman and sophomore years, provides a sound foundation of work in the arts and sciences, including courses in mathematics, humanities, social sciences and natural sciences. This lower division program also includes some of the introductory business courses.

The Professional Option Programs are offered through the School of Accountancy and the Departments of Finance; Economics; Management; and of Marketing and Transportation. The Professional Option plans allow each student to concentrate in an area of interest during the junior and senior years. The 10 options available include: Accountancy (AC), Finance (FI), International Business (IB), Economics (EC), Management (MN), Operations Management (OM), Human Resources Management (HRMN), Management Information Systems (MIS), Marketing (MK) and Transportation and Physical Distribution (TN). Through these programs, the College seeks to develop in its students the analytical, decision-making and communication skills required of managers who lead modern organizations.

Business Minor - A Business minor has been established within the College of Business for non-business majors. The courses required correspond with the common body of knowledge as specified by the American Assembly of Collegiate Schools of Business. Completion of these courses provides the basic understanding of the foundations of business administration and facilitates progress toward graduate work in business. The courses required for a business minor are: ECON 0301 (0202 and 0203 may be substituted), MNGT 0310, ACCT 0215 (0211 and 0212 may be substituted), MKTG 0331 and FINC 0361. See course descriptions for appropriate prerequisites.

Admission to the College

Students entering the Pre-Business Program directly from high school or another college or university, in addition to meeting Auburn University's admission requirements, should have competence in the mathematics taught in high school geometry and second year algebra. Students also may transfer into the program from another school on campus if they have attained an overall GPA of at least 2.0 on all courses attempted at Auburn University.

Admission to Business Courses

A 2.0 cumulative GPA is required for enrollment in any Business course at the 0300-level and above. This rule applies to both Business and non-Business students.

Graduation Requirements

To be graduated, business students must meet the hours and subject matter requirements of their curricula and must have an overall average of at least 2.0 on all courses attempted at Auburn University and meet all university requirements. At least 50 percent of the business credit hours required for the business degree must be taken at Auburn University.

Student Advising System

The Office of Student Affairs of the College of Business is responsible for orienting all new students, freshmen and transferees to the College. All students report each quarter to the Lowder Building, Suite 023, to plan their academic schedules and to obtain information.

Faculty are available to all students for academic counseling and career guidance. Students are encouraged to seek advice on professional and academic questions from department heads and faculty through personal arrangements or appointments made by Student Affairs.

Student Affairs is also available to assist students from another College or School on campus to pursue a second baccalaureate degree in the College of Business.

Cooperative Education Program

Business students are eligible to participate in AU's Cooperative Education Program. This program allows students to combine academic training with actual business experience.

Pre-Business Program

The requirements of the Pre-Business Program are given in the model below. Students who enter from high school register in this program until they complete all Pre-Business requirements. Students who enter by transfer and who have not yet completed all Pre-Business requirements, must register in the Pre-Business Program.

Before being admitted into a Professional Option Program, business students must complete all courses in the Pre-Business Program with a satisfactory academic record.

Specific professional options may differ in some details from the model presented here. Students should consult an adviser before selecting any classes.

Pre-Business Program

FRESHMAN YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MATH 0160 Pre-Cal w/Trig. (5)  MATH 0161 An. Geom. & Cal. (5)  MATH 0169 Bus. Mh. w/Cal. App. (5)
 ENGL 0110 Eng. Comp. (5)  ENGL 0112 Eng. Comp. (5)  Core Science I (5)
 Core History (3)  Core History (3)  Core History (3)
 UNIV 0101 Soc., Cult. & Environ. (3)  UNIV 0102 Pol. Econ. (3)  UNIV 0103 Indiv. & Soc. (3)

SOPHOMORE YEAR
 COMP 0100 Intr. PC (3)  COMM 0100 Prof. Comm. (3)  PHIL 0102 or 0219 Ethics (5)
 Core Science (5)  ENGL 0220 Great Books I (5)  ENGL 0221 Great Books II (5)
 ECON 0202 Economics I (5)  ECON 0203 Economics II (5)  ACCT 0241 Bus. Law (5)
 ACCT 0211 Prin. Acct. I (4)  ACCT 0212 Prin. Acct. II (4)  

 

School of Accountancy

The Professional Option Program in Accountancy develops the student's ability to work effectively, to exercise mental discipline and to communicate orally and in writing. The student gains an appreciation of the accountant's high standard of integrity and objectivity in reporting and an awareness of the responsibility for self-education upon entering a career in accountancy.

The Professional Option Program is intended to attract to accountancy careers those students seeming to possess the potential for making a contribution to the advancement of accountancy and having the aptitude which indicates a reasonable chance for a successful career.

Students who plan to sit for the CPA Exam should consider a fifth year of study through the Master of Accountancy (MAc) Program. Beginning in 1995, those sitting for the CPA Exam in the State of Alabama must have completed a total of 150 semester hours or 225 quarter hours of post secondary education, including a baccalaureate degree at an accredited college or university, with a concentration in accounting.

A student who does not meet the admission requirements for the graduate program must complete the 192-hour requirement of the undergraduate program to receive a B.S. degree in Business Administration with a professional option in Accountancy.

Students planning to enroll in the Master of Accountancy - Taxation Concentration are strongly encouraged to take ACCT 0614 as it is a prerequisite to ACCT 0630.

Curriculum in Accountancy (ACCT)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 ACCT 0311 Inter. Acct. I (5)  ENGL 0408 Business Writing (5)  Core Fine Arts (3)
 MNGT 0310 Prin. of Mgt. (5)  MNGT 0314 Intro. to MIS (2)  CCT 0313 Inter. Acct. III (5)
 MNGT 0301 Statistics I (5)  ACCT 0312 Inter. Acct. II (5)  ACCT 0319 Bus. Law Acct. (5)
 Elective (1)  FINC 0361 Prin. Finance (5)  Elective (3)

SENIOR YEAR
 MKTG 0331 Prin. of Mkt. (5)  Elective * (5)  ACCT 0416 Auditing (5)
 ACCT 0417 Cost Acct. (5)  Elective ** (5)  Elective (3)
 ACCT 0314 Income Tax (5)  ACCT 0415 Acct. Systs. (5)  MNGT 0480 Strategic Mgt. (5)
   Elective (3)

TOTAL - 192 QUARTER HOURS

* Non fifth-year students may take one elective from ACCT 611, 612 or 614 if they meet Graduate School requirements for an undergraduate to enroll in a graduate course.

** At least 4 elective hours must be selected in courses outside of the College of Business.

 

Department of Economics

Business Economics

The Business Economics curriculum provides maximum flexibility and broad-based preparation for future employment opportunities. Graduates are prepared for entry-level positions in many areas of business activity. In addition, the Economics Option provides excellent preparation for graduate or professional studies. (See also Economics Major in the College of Liberal Arts.)

Curriculum in Business Economics (ECON)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 ECON 0302 Inter. Mic.-Econ. (5)  ECON 0556 Inter. Mac.-Econ. (5)  MKTG 0331 Prin. of Mkt. (5)
 FINC 0361 Prin. of Fin. (5)  MNGT 0301 Statistics I (5)  Dept. Elect. * (5)
 MNGT 0310 Prin. of Mgt. (5)  Elective (5)  MNGT 0314 Intro. MIS (2)
   Core Fine Arts (3)

SENIOR YEAR
 ENGL 0408 Bus. Writing (5)  Dept. Elect. * (5)  MNGT 0480 Strategic Mgt. (5)
 ECON 0554 Hist. Ec. Thought (5)  Elective ** (5)  Dept. Elect. * (5)
 Dept. Elect. * (5)  Elective (5)  Elective (5)
 Elective (3)  Elective (2)  

TOTAL - 192 QUARTER HOURS

* Department Elective - any ECON course other than ECON 0206 or 0301.

** At least 4 elective hours must be selected in courses outside of the College of Business.

 

Minor in Economics: Completion of ECON 0202 and 0203 (or AGEC 0202 and 0203) is a prerequisite for the Economics minor. Students who have met that prerequisite can qualify for a minor in economics by completing any five additional 5-hour economics courses from the following list: ECON 0302, 0330, 0340, 0350, 0360, 0471, 0502, 0552, 0555, 0556, 0565, 0568, 0571, 0575, 0580.

Students who choose a non-business major (i.e., science, liberal arts, engineering, etc.) often find themselves in economics and business settings such as running a business, department, school, project or agency where economic education is quite valuable. A minor in economics will enable students to improve their understanding of how business firms interact with suppliers, customers and employees given the legal and institutional constraints they confront. By mastering the material, a student will gain considerable insight into the challenges of successfully managing resources and/or firms. This minor gives non-economics majors an opportunity to study economics in depth. Therefore, the minor in economics will make economics more accessible to the general student body.

 

Department of Finance

Finance

The influence and responsibilities of financial executives have expanded dramatically in recent years. Financial officers are involved in the most profound decisions affecting the strategy of business operations. They decide to expand, merge, contract and change. They are concerned not only with the pricing of products, but with the initial decision to produce them. All aspects of business affairs ultimately reduce to dollar terms, and the financial officers' intimate knowledge of the intricacies of financial operations places them in a vital role in corporate management.

The Professional Option Program in Finance offers students an opportunity to specialize in sub areas of finance. Courses in real estate are available.

Curriculum in Finance (FINC)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MNGT 0301 Statistics I (5)  ACCT 0311 Inter. Acct. I (5)  ACCT 0312 Inter. Acct. II (5)
 ACCT 0213 Mgr. Cost & Budget (4)  FINC 0363 Adv. Fin. (5)  FINC 0464 Investments (5)
 FINC 0361 Prin. of Fin. (5)  MNGT 0310 Prin. Mgt. (5)  FINC 0367 Fin. Inst. (5)
 Core Fine Arts (3)   MNGT 0314 Intro. MIS (2)

SENIOR YEAR
 MKTG 0331 Prin. Mkt. (5)  ENGL 0408 Bus. Writing (5)  MNGT 0480 Strategic Mgt. (5)
 Elective (4)  Elective *** (5)  Elective (4)
 Fin. Elective * (5)  Fin. Elective * (5)  Des. Elective ** (5)
   Elective (3)  

TOTAL - 192 QUARTER HOURS

* FINANCE ELECTIVES: FINC 0423 Real Estate Fin. (5), 0463 Fin. Mgt.-Cases (5), 0466 Sec. An. & Port. Mgt. (5), 0469 Mgt. of Fin. Inst. (5), 0471 Utility Finance (5).

** DESIGNATED ELECTIVE: A designated elective may be chosen from among any of the 0300-, 0400-level ACCT or FINC courses, exclusive of ACCT or FINC 0400 or 0490 or 0340.

*** At least 4 elective hours must be selected in courses outside of the College of Business.

 

International Business

The International Business Option provides the student with the opportunity to develop analytical and decision-making skills necessary for effective participation in the global challenge facing American business today. The curriculum is designed to emphasize the additional risks encountered by international business firms and to enable the student to acquire proficiency in a foreign language including specialized business terminology. (See also Foreign Languages - International Trade Major in the College of Liberal Arts.)

Curriculum in International Business (IB)

FRESHMAN YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MATH 0160 Pre-Cal. w/Trig. (5)  MATH 0161 An. Geom. & Cal. (5)  MATH 0169 Bus. Math w/Cal. App. (5)
 ENGL 0110 Eng. Comp. (5)  ENGL 0110 Eng. Comp. (5)  UNIV 0101 Soc., Cult. & Environ. (3)
 Core History (3)  Core History (3)  Core History (3)
 Foreign Language * (5)  Foreign Language * (5)  Foreign Language * (5)

SOPHOMORE YEAR
 COMP 0100 Intro PC (3)  ENGL 0220 Great Books I (5)  ENGL 0221 Great Books II (5)
 ECON 0202 Econ. I (5)  UNIV 0102 Pol. Econ. (3)  ECON 0203 Econ. II (5)
 ACCT 0211 Prin. Acct. I (4)  ACCT 0212 Prin. Acct. II (4)  UNIV 0103 Ind. & Soc. (3)
 Foreign Language * (4)  Foreign Language * (4)  Foreign Language * (4)

JUNIOR YEAR
 MKTG 0331 Prin. Mkt. (5)  Core Science (5)  Core Science (5)
 FINC 0361 Prin. of Fin. (5)  MNGT 0310 Prin. Mgt. (5)  MNGT 0314 Intro. to MIS (2)
 MNGT 0301 Statistics I (5)  ENGL 0408 Bus.Writ. (5)  Bus. Concen. ** (5)
 For. Lang. Conv.* (3)  For. Lang. Comp. * (3)  FINC 0451 Multinat'l Fin. (5)

SENIOR YEAR
 ECON 0571 Intl. Econ. (5)  Elective (2)  MNGT 0480 Strat. Mgt. (5)
 For. Bus. Lang* (3)  Bus. Concen. ** (5)  Bus. Concen. ** (5)
 PHIL 0102 or 0219 (5)  ACCT 0241 Bus. Law (5)  Elective (4)
   Core Fine Arts (3)  

TOTAL - 196 QUARTER HOURS

* Language sequence to be taken exclusively in French, Spanish or German. FRENCH: FLFR 0101, 0102, 0103, 0201, 0202, 0203, 0301, 0302, 0321. GERMAN: FLGR 0101, 0102, 0103, 0201, 0202, 0203, 0301, 0302, 0401. SPANISH: FLSP 0101, 0102, 0103, 0201, 0202, 0203, 0303, 0304 and one of the following, 0320, 0321 or 0322.

** A Business Concentration must be selected from one of the following areas. Economics: ECON 0302, 0556 and any 0500-level economics elective. Finance: FINC 0363, 0367 and 0464. Human Res. Mgt.: MNGT 0342, 0443 and any one of MNGT 0346, 0501, 0547, 0550, 0551, 0553. Marketing (choice of three items from): MKTG 0332, 0333 0485, 0341, 0372, 0373, 0440. Operations Mgt.: MNGT 0380, 0386 and 0387. MIS: MNGT 0307, 0401 and 0483.

 

Department of Management

The Management Program prepares students in basic business functions as well as the process of management and the use of technology to support these functions and processes.

The professional options within the Management Department are designed to impart knowledge which will assist future managers to be good decision makers for their organizations. The professional options available are Operations Management, Management, Human Resources Management and Management Information Systems.

Operations Management

The program prepares students for positions in manufacturing, service and consulting organizations. Students may choose between two concentrations: Operations & Systems Analysis or Production and Planning Control. The Operations & Systems Analysis concentration combines operations management courses with management information systems courses. This concentration prepares students for positions such as staff consultant and systems analyst. The Production Planning & Control concentration provides students with the opportunity to combine operations management courses in materials management, quality management and operation strategy with a logical grouping of electives in areas such as purchasing, distribution and labor relations. This concentration prepares students for positions such as inventory analyst, materials manager, quality control analyst, production planner and other plant supervisory positions.

Curriculum in Operations Management (OM)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MNGT 0310 Prin. of Mgt. (5)  MNGT 0380 Prin. Op. Mgt. (5)  MNGT 0381 Mgt. Decision Making (5)
 MKTG 0331 Prin. of Mkt. (5)  MNGT 0314 Intro. to MIS (2)  Core Fine Arts (3)
 MNGT 0301 Statistics I (5)  FINC 0361 Prin. of Fin. (5)  Concentration * (5)
   ENGL 0408 Bus. Writ. (5)  Elective (5)

SENIOR YEAR
 MNGT 0386 Mat. Mgt. I (5)   Concentration * (5)  MNGT 0480 Strategic Mgt. (5)
 MNGT 0474 Quality Assur. (5)  Elective (5)  MNGT 0484 Oper. Mgt. Pol. (5)
 Concentration * (5)  Elective (5)  Concentration * (5)

TOTAL - 192 QUARTER HOURS

* Choose one of the following concentrations: (A) Operations & Systems Analysis ­ Required are MNGT 0307, 0401 and one Concentration Elective (5 hours) - MNGT 0387, 0404, 0483. (B) Production Planning & Control: Required are MNGT 0387 and Concentration Electives (14/15 hours) ­ ACCT 0213, MNGT 0307, 0308, 0342, 0346, 0374, 0385, 0401, 0404, 0414, 0415, 0440, 0443, MKTG 0341, 0372, 0373, 0434, 0438, 0439, 0440, 0474, 0477.

 

Management

The Management Professional Option prepares students to assume managerial and staff responsibilities in business, government and non-profit organizations. Emphasis is on broad management training rather than specialization in a particular industry. In addition to a general Management concentration, a more specialized program in Technology Management is available for students whose career plans may focus on a technology-based field.

Curriculum in Management (MNGT)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MNGT 0301 Statistics I (5)  MKTG 0331 Prin. Mkt. (5)  MNGT 0342 Hum. Res. Mgt. (5)
 ACCT 0213 Mgl. Cost & Bdgt. (4)  MNGT 0346 Org. Behavior (5)  Bus. Elective (5)
 MNGT 0310 Prin. Mgt. (5)  FINC 0361 Prin. of Fin. (5)  ENGL 0408 Bus. Writ. (5)
 Core Fine Arts (3)  MNGT 0314 Intro. MIS (2)  

SENIOR YEAR
 Fin. Elective (5)  Mgt. Elective (5)  MNGT 0480 Strat. Mgt. (5)
 Int'l Elective (5)  Elective * (5)  Mkt. Elective (5)
 MNGT 0380 Oper. Mgt. (5)  Elective * (5)  Elective (3)
   Elective (3)

TOTAL - 192 QUARTER HOURS

* At least 4 elective hours must be selected in courses outside of the College of Business.

A concentration may be obtained by taking College of Business electives listed below:

General Management Concentration: Management (choose 1) - MNGT 0307, 0401, 0404, 0405, 0410, 0414, 0415, 0420, 0421, 0440, 0443, any 0500-level MNGT elective; Finance (choose 1) - FINC 0320, 0323, 0362, 0363, 0367, 0423, 0451, 0464; Marketing (choose 1) - MKTG 0242,0 255, 0332, 0333, 0341, 0372, 0373, 0439, 0440, 0485; International (choose 1) - MNGT 0410, MKTG 0440, FINC 0451, ECON 0571; Business Elective - choose from any of the above business electives or ECON 0360.

Technology Management Concentration: (a) Replace FINC and MKTG electives with two Operations Management electives. (b) Replace BUS and MNGT electives with two Management Information Systems electives.

Human Resources Management

The Human Resources Management Program provides a comprehensive education in human resources management. Primary goals are to provide knowledge oriented toward practical, on-the-job applications and prepare students for entry-level positions in private and public sector organizations. Beyond the strong foundation in human resources, opportunities are provided for students to take courses relating to other areas such as information systems, service industry operations and strategic management.

Curriculum in Human Resources Management (HRMN)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MNGT 0310 Prin. of Mgt. (5)  MNGT 0443 Labor Relat. (5)  MNGT 0346 Org. Behavior (5)
 MKTG 0331 Prin. Mkt. (5)  ENGL 0408 Bus.Writ. (5)  FINC 0361 Prin. of Fin. (5)
 MNGT 0301 Statistics I (5)  MNGT 0342 Hum. Res. Mgt. (5)  MNGT 0314 Intro. MIS (2)
     Elective (5)

SENIOR YEAR
 MNGT 0501 Labor Rel. Law (5)  MNGT 0546 Pers. Adm. Leg. (5)  MNGT 0480 Strategic Mgt. (5)
 MNGT 0550 Pers. Sel. & Pl. (5)  MNGT 0551 Manpower Plan (5)  MNGT 0547 Emp. Comp. (5)
 Core Fine Arts (3)  HRMN Elective ** (5)  Elective (5)
 Elective * (5)    

TOTAL - 192 QUARTER HOURS

* At least 4 elective hours must be selected in courses outside of the College of Business.

** HRMN Electives are as follows: MNGT 0552, 0553, INSY 0302, PSYC 0350, 0358, 0401, 0505, ECON 0350, SOCY 0304, 0508, 0518, COMM 340, 0441 and 0480.

 

Management Information Systems

Businesses devote large amounts of resources to the systems that provide vital operational information. It is the responsibility of information systems (IS) professionals to manage these systems efficiently and effectively. The MIS Program prepares students for managerial and staff positions in the field, such as programmer-analyst, systems analyst, database administrator and telecommunications administrator, plus sales and training positions that require an understanding of information technology. The emphasis of the MIS Program is the management and use of information technology, including the skills to use it, the understanding to plan for, analyze and manage it, and the knowledge to employ it in the solution of business opportunities and problems. MIS instruction consists of hands-on computer use, lecture, discussion, field trips, demonstrations, presentation by practitioners, applied team projects in the business community and case studies. Students are cautioned that 0300- and 0400-level MIS courses have enforced prerequisites and an earned grade of C or better must be obtained for all prerequisites to 0400-level courses.

Curriculum in Management Information Systems (MIS)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MKTG 0331 Prin. of Marketing (5)  FINC 0361 Prin. of Fin. (5)  MNGT 0308 Adv. Prog. & App. (5)
 MNGT 0310 Prin. of Mgt. (5)  MNGT 0307 Bus. Comp. Appl. (5)  MNGT 0401 Analysis & Design (5)
 MNGT 0301 Statistics (5)  MNGT 0380 Oper. Mgt. (5)  ENGL 0408 Bus. Writ. (5)
 MNGT 0314 Intro. MIS (2)  Core Fine Arts (3)  

SENIOR YEAR
 MNGT 0404 Telecom. & Netw. (5)  MIS Elective (5)  MNGT 0480 Strategic Mgt. (5)
 MNGT 0483 Data Base Mgt. (5)  MIS Elective (5)  Bus. Elective * (5)
 Elective ** (5)  Elective (5)  Elective (5)
     

TOTAL - 192 QUARTER HOURS

* A Business Elective is a course in the College of Business at the 0300-level or above or COMP 0200 or MNGT 0207.

** At least 4 elective hours must be selected in courses outside of the College of Business.

 

Department of Marketing and Transportation

Marketing majors discover the interrelationship of marketing to other management tools and prepare themselves for executive/managerial careers involving functional areas such as advertising, channel and product decision-making, pricing, retailing and strategic market planning. Transportation and Physical Distribution majors prepare for careers in carrier, physical distribution and industrial traffic management and for assignments in urban transportation and development planning, and as traffic and transportation and distribution specialists.

Curriculum in Marketing (MK)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 MNGT 0301 Statistics I (5)  MNGT 0310 Prin. Mgt. (5)  FINC 0361 Prin. of Fin. (5)
 MKTG 0331 Prin. Mkt. (5)  MKTG 0341 Buyer Beh. (5) MNGT 0314 Intro. MIS (2)
 Core Fine Arts (3  MKTG 0373 Bus. Log. (5)  Marketing Elective * (5)
 Elective (5)    ENGL 0408 Bus. Writing (5)

SENIOR YEAR
 MKTG 0436 Mkt. Res. (5)  Marketing Elective * (5)  MKTG 0498 Mkt. Strat. (5)
 Elective (5)  Department Elective ** (5)  MNGT 0480 Strat. Mgt. (5)
 Marketing Elective * (5)  Elective (5)  Elective (5)

TOTAL - 192 QUARTER HOURS

* Marketing Electives - MKTG 0432, 0433, 0434, 0437, 0438, 0439, 0440, 0470, 0472, 0477, 0485, 0581, 0582, 0583, 0584, 0585.

** Departmental Electives - Any marketing elective not counted towards the 15 hours of required marketing electives or MKTG 0372, 0474, 0475, 0476, 0588.

Note: Consistent with AACSB guidelines, all marketing majors must take four hours of their electives outside of the College of Business.

 

Minor In Marketing: The objective of the marketing minor is to provide students with a general understanding of marketing theory and practice that would complement their major. Marketing includes discovering and understanding customer needs and executing a marketing strategy that enables a business to profitably meet those needs. Marketing strategy includes functional areas such as advertising, personal selling, channel and product decision-making, retailing and strategic market planning.

The marketing minor will consist of 25 hours of course work to be taken from the following list of courses. Although not specifically listed as a requirement, students will have to complete MKTG 0331 as a prerequisite for all marketing courses.

Elective courses allowed to count toward the minor: MKTG, 0341, 0432, 0433, 0434, 0436, 0437, 0438, 0439, 0440, 0470, 0472, 0477, 0485, 0490, 0581, 0582, 0583, 0584, 0585.

Curriculum in Transportation and Physical Distribution (TN)

FRESHMAN AND SOPHOMORE YEARS

(Same as Pre-Business Curriculum)

JUNIOR YEAR

 First Quarter

  Second Quarter

  Third Quarter
 ACCT 0213 Mgrl. Cost & Bud. (4)  MKTG 0372 Prin. Transp. (5)  MKTG 0373 Bus. Logistics (5)
 MNGT 0301 Statistics I (5)  MNGT 0310 Prin. Mgt. (5)  FINC 0361 Prin. of Fin. (5)
 ENGL 0408 Bus. Writ. (5)  MKTG 0331 Prin. Mkt (5)  MKTG 0474 Traf. Mgt. (5)
 Elective (3)    MNGT 0314 Intro. MIS (2)

SENIOR YEAR
 MKTG 0475 Tran. & Pub. Pol. Iss. (5)  MKTG 0476 Carrier Mgt. (5)  MNGT 0480 Strategic Mgt. (5)
 Core Fine Arts (3)  Dir. Elect. ** (5)  Dir. Elect. ** (5)
 Dept. Elective * (5)  Elective *** (5)  Elective (5)
 Elective (3)  

TOTAL - 192 QUARTER HOURS

* Departmental Electives for Transportation and Physical Distribution: MKTG 0341, 0434, 0437, 0438, 0439, 0440, 0477, 0485, 0588.

** Directed Electives. Report to a departmental adviser to select an approved career-oriented business or non-business elective. Bring your approval form to Student Affairs.

*** At least 4 elective hours must be selected in courses outside of the College of Business.

School and College Curricula

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