Entrepreneurship Training for Small Business Owners: Developing an Effective Business Model Online Course (4 hours)
Please note: This training workshop is exclusively designed for a global audience (not meant for USA audience).
This program consists of a series of online workshops designed to help small business owners better understand their business model, their customers, and how they can differentiate from the competition to move one step closer to being invincible. The series of workshops will use the business model canvas to help business owners define the profile of their customers and the value their products and services create for customers.
The Business Model Canvas is a business and lean startup tool for developing new or documenting existing business models. It is a visual chart with nine elements describing how a business creates, delivers, and captures value. It assists businesses in expanding and improving by capitalizing on their existing strengths and improving areas of weakness. Our classes will review and put into practice the business model canvas focusing on the value proposition, customer segments, channels, customer relationships, and revenue. After students complete the series, they will receive a certification of completion from Auburn University’s Government and Economic Development Institute.
Note: Course materials are available in English and French
Course Details
- li>Certification: AU Non-degree certificate awarded upon completion
- Location: Online course - Zoom video conference
- Who Should Attend: Existing or aspiring small business owners
Instructor – Dr. Lakami Baker
Dr. LaKami Baker currently serves as the Interim Executive Director of the Government & Economic Development Institute (GEDI) in University Outreach and holds the Russell Foundation Professorship in Entrepreneurial Studies in the Harbert College of Business at Auburn University. In this role, she helps drive and support economic development and entrepreneurship growth initiatives across the state of Alabama. Additionally, she provides training to civic and elected officials as well as economic developers. Prior to joining GEDI, she served as the Managing Director of the Lowder Center for Family Business and Entrepreneurship, where she guided students, faculty and community entrepreneurs to creatively generate business ideas, refine their plans to maximize success potential, and prepared them to pitch in front of judges and investors. She prepares entrepreneurs to pitch in front of judges and investors. During her four-year tenure, the student teams she worked with won or raised over $850K in external sources and earned over $930K in revenue. Additionally, the community startups she mentored won $150K in state competitions to grow their businesses.
Dr. Baker is certified to provide training, coaching and mentoring on the lean startup methodologies, value proposition design, and creating and developing sustainable business models by the International Business Innovation Association (InBIA) and also earned her Business Incubation Management (BIM) Certificate from InBIA. The BIM Certificate is the premier industry credential for the staff of incubators, accelerators, coworking spaces, small business development centers and other entrepreneurship programs. She has completed the I-Corps South’s Instructor Academy, serves on the teaching team for Regional I-Corps short courses and has developed structured curriculum for technology commercialization courses.
Baker serves as a co-principal investigator on a $590K grant awarded by the U.S. Department of Commerce to develop an EDA University Center at Auburn University. The Center is focused on advancing regional commercialization efforts, entrepreneurship, innovation, business expansion, and developing a high-skilled regional workforce. She is the business expert on a research team awarded $1.275M to develop and commercialize biomedical implants and rehabilitative orthotics using additive manufacturing.
Baker earned her Ph.D. in Management from the University of Texas at San Antonio and holds a MS in Technology Commercialization from the University of Texas at Austin and a BS in Electrical Engineering from Prairie View A&M University. Dr. Baker teaches courses in strategy and technology commercialization at the MBA and executive levels. Her academic research has appeared in top journals such as Academy of Management Journal, The Leadership Quarterly and Entrepreneurship Theory and Practice.
Prior to her academic work, Baker spent 11 years at 3M Corporation and held a variety of positions centered on engineering and product management. She served as the leader of the Electrical Supplies Business Unit, which had over $60 million in global revenue in the electrical construction and maintenance industry.
Please note: This training workshop is exclusively designed for a global audience (not meant for USA audience).
Global partners will receive the link to training and material upon completion of course registration and payment.
Customized training is available, contact the Outreach Global office to discuss further, outrglb@auburn.edu
Tel: 334-844-5716
Office of Outreach Global
Email: outrglb@auburn.edu
Tel: 334-844-5716
Last Updated: August 3, 2020