Debra Amidon


A global innovation strategist, Debra M. Amidon, founder of ENTOVATION International, is an architect of the Knowledge Economy and "Drucker operationalized" in demonstrating how his theories can be applied for practical results. An international thought leader and author, she has published 8 books that have been translated into several languages, including The Innovation Superhighway: Harnessing Intellectual Capital for Collaborative Advantage - acclaimed as the "Innovation Book of the Decade".

Debra has delivered hundreds of keynote presentations in 38 countries on 6 continents. Her clients are diverse: Fortune 50 companies, government/community organizations and enterprises such as the European Union (EU), the Organisation for Economic Co-operation and Development (OECD), the United Nations and The World Bank. Her seminal concepts have become the standard-to-emulate; and "Innovating our future...together" has been her mantra.

Her unique contribution to the field is a measurement methodology - the Triple Knowledge Lens - for all performance aspects of organizational innovation - the seamless movement of ideas from the point of creation to the point of highest use. Accompanying these processes are in-depth modular training programs for those involved in organizational transformation. Debra holds degrees from Boston University, Columbia University and the Massachusetts Institute of Technology where she was an Alfred P. Sloan Fellow.

For over two decades, she has served as the virtual chief knowledge officer for a global network of experts across 67 countries with Roundtables in New York City, Helsinki, Monterrey, Barcelona, and Muscat, Oman. Her newest rubric - Knowledge Innovation Zones (KIZ) - enables companies, regions and virtual communities to increase performance with a P7 Blueprint connecting purpose to prosperity. As innovator of the next wave of influence, she practices the art of "collaborative advantage" - the key competence of this Millennium.

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Recent Articles by Debra Amidon:


SEVENTEEN: Creating the World Trade of Ideas

Collaborating for Innovation

A Knowledge Innovation Kaleidoscope

The Triple Knowledge Lens: Intangible Performance

A Knowledge Recipe for Creating Knowledge Innovation Zones

Follow the leader: Carving out a knowledge-conscious culture

The Innovation SuperHighway: How to Manage, Measure and Profit from It

The State of Knowledge Innovation Zones (KIZ)






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