College of Human Sciences
Katie Scheid, a native of Louisville, Kentucky, has become an entrepreneur and apparel designer while studying interior design in the College of Human Sciences at Auburn University. Scheid started Bibity Bobity Boo in 2010 as a way of selling her hand-sewn baby booties she started making for a neighbor. The business has since expanded to include custom baby and children's clothing, personalized name art, custom return address stamps and refinished furniture. Her products can be found online, as well as in stores in Louisville; Gulf Shores, Alabama; and Rockport, Maine. Scheid spent the summer in her hometown for an internship with Hubbuch & Co., a family-owned interior design and architecture firm. She will return to the Plains in August to graduate.
1. Why did you pick Auburn University for your college education?
When I was in high school, I thought I wanted to go to a small liberal arts school. However, I had a friend who went to Auburn so when I went to visit, I agreed to go on a tour to appease my parents and I just loved it. I never had students come up to me before telling me how much they loved their school. It just felt like home to me. Going to a football game didn’t hurt in winning me over either!
2. How did you decide to major in interior design?
I started out as a graphic design major but by October of my freshman year, I knew it wasn’t a perfect fit for me. To this day, I’m still not sure how I picked interior design, but I just woke up one morning and felt completely sure that it was what I was supposed to do. I started in interior design the following August and I remember calling my dad after the first day saying, “This is exactly what I want to do!” I’ve come to love it even more since then.
3. A few years ago, you started your own small business, Bibity Bobity Boo, after you made baby booties for a neighbor’s baby. Now you are selling booties in three stores and online and also making little girls’ dresses out of men’s dress shirts. How did your interest in sewing evolve into a business?
My grandma taught me how to sew when I was about six years old and I’ve continued it as a hobby ever since. When I made the baby booties for my neighbor, my family encouraged me to take them into some stores to see if they were interested in selling them. It turns out they were. My business evolved from there by expanding into more styles of booties and eventually into children’s clothing. I loved the idea of being able to recycle clothing into something new and men’s shirts worked perfectly because they had enough fabric to make a dress, and the buttons up the back made the construction of the dress easier because I didn’t have to add buttons or a zipper myself. Recently, I have moved toward made-to-order clothes for children so they can be customized. I also have been coming back to graphic design and interior design to offer custom self-inking return address stamps online, as well as refinished pieces of furniture, to widen my market to those without young children.
4. You clearly have a talent for making apparel. Did you ever consider changing your major to apparel merchandising, design and production management?
I had given it some thought but I think what I love about sewing is the process of making something customized with a particular person in mind. Doing it on a smaller scale, as just a hobby, allows me to do this. The personalization is what I love about interior design as well. Each project is different, and I get to be creative to make sure each client gets a unique design.
5. You graduate on Aug. 2. What are your plans afterward?
My internship with Hubbuch & Co. has been such a great experience, and I couldn't have asked for a better place to work. I’m lucky to have coworkers who have taught me and want me to succeed. Following graduation, I will be staying with Hubbuch & Co. in a full-time position. I will still be with their health care team, but also doing a few residential jobs to try and figure out what I really want to do. I'm very excited to be working in such a wonderful environment.
Last Updated: July 21, 2014