2022 NCAA TV Spot

When we ask what it is that makes Auburn such a special place, people often say it’s something that’s hard to put into words. It’s about the experience—how we teach, how we learn, how we live. View our 2022 NCAA commercial.

How we do it

From a design studio to the stretches of outer space. From a center of hospitality to a clinic of wellness. From radio waves and sports broadcasts to investments, forests and much more. We do it through experiential learning set in real-world applications. Learning through living prepares Auburn students for success.

Equipping students beyond the classroom

The College of Forestry, Wildlife and Environment’s Summer Practicum, established in 1980, is renowned for equipping students with the knowledge and ability to excel in their careers. The practicum is held near Andalusia, Alabama, at the Solon Dixon Forestry Education Center. Forestry students attend for nine weeks between their sophomore and junior years to learn many of the skills that form the building blocks of their education.

Engineering a lofty experience

The Samuel Ginn College of Engineering and Boeing have enjoyed a longstanding partnership in support of Auburn students. Beyond funding scholarships and supporting underrepresented students and student organizations, Boeing is providing Auburn Engineering undergraduate students hands-on, real-world design experience on groundbreaking aerospace projects involving NASA and the U.S. Air Force.

Enhancing community wellness

On the Harrison College of Pharmacy’s Mobile campus, students have collaborated with their peers in other health care disciplines—including medicine, nursing, psychology, social work and others—to create the USA Student-Run Free Clinic. The student-led initiative was created with the purpose of enhancing wellness among underserved populations, empowering patients through health education, promoting health literacy and improving access to community health resources.

Broadcasting success

Through a partnership with Auburn Athletics’ War Eagle Productions, journalism students gain professional training in live sports production, from rolling cameras on the field to calling the shots in the control room. Since 2014, when the SEC Network began broadcasting, students have been an integral part of making Auburn one of the best collegiate sports environments in the country.

Delivering real-world learning and hospitality

The Tony and Libba Rane Culinary Science Center opened this fall as the new home for the College of Human Sciences’ School of Hospitality Management. The first-of-its-kind, 142,000-square-foot building blends a major academic component with revenue generating elements. With classroom and real-world opportunities under one roof, hospitality management students will take a series of courses designed for them to work in 1856, a teaching restaurant, and The Laurel Hotel & Spa.

Leading the wave of innovation

Auburn’s Radio Frequency Identification, or RFID, Lab is an internationally renowned research institute focused on RFID and other emerging technologies in retail, aviation, supply chain and manufacturing sectors—even helping Auburn Athletics conduct inventory with RFID-tagged gear and clothing. The lab offers a unique collaboration among students, faculty and industry in a fast-moving real world environment.

Investing in the student experience

The Harbert College of Business’ Integrated Financial Leadership Program, which houses the Financial Management Association and the Auburn Student Investment Fund, recently opened a new lab to help students excel in their future finance careers. The space offers a new collaborative area and an expanded TIGER Lab, creating a one-of-a-kind investment trading floor that features an instructional lab with enhanced data and technical capabilities, Bloomberg terminals and space for financial leadership activities.

Designing for the future

Students in Auburn’s College of Architecture, Design and Construction’s School of Industrial and Graphic Design have a one-of-a-kind opportunity to collaborate with the City of Mobile. Through the Futures Studio, Tigers majoring in industrial or graphic design can work and interact with businesses and industry partners to assist in the development of new products and marketing strategies.

More examples

See below for more examples of how Auburn is advancing opportunity and improvements in its community and beyond.