Print design is a wonderful thing to work on. You’ve got a fixed space, a finite number of pages to fill, and no browser differences to worry about.
Every task requires learning something new, though. Here are some of the things we learned from this shoot.
1 Shooting a needle in a haystack is as hard as finding a needle in a haystack. For one of the spreads, we wanted to represent the Herculean challenge researchers have in finding the cause of certain negative health symptoms. We “borrowed” some hay from the side of the road, set it up in the studio…and promptly lost the needle. Our art director saved the day with a piece of cardboard.
2 Dyeing vegetable oil is not the same as dyeing water. Which, duh, if you think about it. Oil and water don’t mix, so it makes sense that water-based coloring wouldn’t work. We needed oil and water’s non mixing properties to create a bar chart, but we also needed both liquids to be different colors for the same reason. We tried food coloring, fabric dye, icing dye, and some other ideas, all to no avail. The solution? The single box of chocolate dye at Hobby Lobby. So glad they weren’t sold out!
3: Respect the rivalries
We knew we wanted to use string imagery to tie the piece together as it were (heh). We did not, however, anticipate the problem with putting yellow next to lavender – the client pointed out that these are LSU colors, and this would not fly in orange-and-blue Tiger country.