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Twice a year, our department creates PSAs for the Alabama Development Office.  We do two commercials each for the “Click It or Ticket” and “Drive Sober or Get Pulled Over” campaigns.  This July, we did a two-fer.  We seem to always be short on time in the summer – so our producer John DiJulio was looking for a way to create two spots that worked together but could minimize our shoot time.  He came up with a variation on the devil/angel theme where an average guy has to make a decision at the end of a night of drinking at the bar.  Would he make his “last call” to a cab, or end up making a call down at the police station if he’s picked up for drunk driving?  So the commercial was shot with these two alternative endings and kapow – we have two spots!

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