The 15-million dollar animation

In early 2011, MPG was asked by representatives of the Southeastern Partnership for Integrated Biomass Supply Systems (IBSS for short, whew) to help them put together a short video that they could show to Congress. The goal was to visualize and tell the story behind a system that could help solve America’s energy problem (and to receive a $15 million grant from the government to make this system a reality).  So we went to work on a completely hand-drawn depiction set to narration/music that did the job.   Once the story had been figured out step by step and pre-drawn (no small feat), our animator Jason Adams had the task of doing the drawing live while a camera rolled.  Then the 3 hours of footage was carefully sped up and slowed down to match the narrative line.  This process, from concept to finished product took around a month – which is incredibly fast!

Read more