Shu-Wen Tseng, IDSA
Product Design User
Shu-Wen Tzeng received a
bachelor of science in Industrial Design from National
Cheng-Kung University, Taiwan
and a master of industrial design from Auburn University.
She worked for Darfon Electronics ( BenQ Group) Design Center
as a design manager with expertise in consumer electronics. Over the past
nine years, she has received two IF (International Forum Design, Hannover, Germany)
awards and three G-Mark (Good Design Award, Tokyo, Japan)
awards. The research Professor Tzeng has undertaken
at AU is informed by her professional experience and expertise in the area of
product design and development. Her research interests are in the user
interface design domain where user cognition and product semantics are of the
utmost importance and the interaction design domain where end users interface
with increasingly complex devices and seek for better user experience. Shu-Wen joined the Department of Industrial and Graphic
Design at Auburn
University as an
assistant professor in 2008.
M.IND – Auburn University
B.S. – National Cheng Kung University, Taiwan, R.O.C.